New marketing campaign attempts to lure kids back to school What's next?

A new in-your-face ad campaign is due to launch in January. It’s going to feature viral marketing, free video downloads, text message updates, give-aways and celebrities testimonies.

No, this isn’t to advertise the latest Xbox video game, it’s a new campaign to sell the idea that “school is cool” to kids. According to a Newsweek article, New York City Schools Chancellor Joel Klein has a plan for “re-branding" education in an attempt to lower dropout rates by rolling out a slick marketing blitz.

Ridiculous! Advertising can’t convince us to do things that go against our nature.

Wait… oh, yeah, it does.

Could a 12-year-old beg with the same relentless energy he does for a Wii to go to school, if bombarded with "School is da Bomb" advertising?
If so, do we need to come up with slick promotions to get our kids to do homework, chores or just to stop punching their little sisters?

We don’t know about you, but we don’t have the time, money or expertise to create “commercials” to motivate our kids to empty the dishwasher. We just want them to do it. Once. Without being told.
Is that too much to ask?