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Ads Hold Kids Ransom

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Controversy surrounds new campaign to shed light on childhood disorders.

adhd.jpg

Some people are steaming mad over this new, unconventional way to draw attention to ADHD, autism, and Asperger's syndrome, as well as other psychiatric disorders. They say the ads cross a line. But they definitely are effective--is that such a bad thing? According to the NYU Child Study Center, the idea behind the pro bono "Ransom Notes" is to make people aware that, "untreated psychiatric disorders are holding our children hostage. These disorders rob children of the ability to learn, make and keep friends, and enjoy life." What do you think? Are these ads an effective way to get the word out, or an outrageous way to get attention from already-terrified parents?



To see the whole "Ransom" campaign, check out our gallery.



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11 comments so far | Post a comment now
Jimmy Ching December 17, 2007, 1:59 PM

This is a fantastic way to shine a light on what’s really going on. Too many parents treat possible illnesses in their children the way they treat their own illnesses or injuries, “well, it’s not a big deal, it’s just heartburn.” Next thing you know they’re on the floor having a major coronary.

In today’s world where we are massively desensitized to the importance and gravity of illnesses such as ADHD, Autism, etc. it is very important to keep parents on their toes when it comes to children. Nothing is routine when it comes to your child’s safety.

Don’t believe me. 1986… NASA gets too comfortable, labeling space flight “routine”… The Challenger blows up. It may sound alarmist, I know, but your children are the most important thing in your whole life… They should be treated as such.

-Jimmy

Jimmy Ching December 17, 2007, 2:00 PM

This is a fantastic way to shine a light on what’s really going on. Too many parents treat possible illnesses in their children the way they treat their own illnesses or injuries, “well, it’s not a big deal, it’s just heartburn.” Next thing you know they’re on the floor having a major coronary.

In today’s world where we are massively desensitized to the importance and gravity of illnesses such as ADHD, Autism, etc. it is very important to keep parents on their toes when it comes to children. Nothing is routine when it comes to your child’s safety.

Don’t believe me. 1986… NASA gets too comfortable, labeling space flight “routine”… The Challenger blows up. It may sound alarmist, I know, but your children are the most important thing in your whole life… They should be treated as such.

-Jimmy

ELisabeth December 17, 2007, 4:59 PM

No. Not a great idea. Education about it is fine. But, terrifying parents like that is not. First of all, most kids can be squirmy and fidgety, and that doesn’t mean they have ADHD. Second of all, so, so many parent get scared and have normal or just gifted and bored kids treated for ADHD, and the treatments, Ritalin and Adderal etc. are amphetamines. Basically, speed. It is a serious and dangerous drug - great for kids with real, serious ADHD but detrimental, addictive, and possibly fatal for those who don’t need it badly enough to take the risk. They are treating a much higher percentage of children than can possibly statistically have the disorder. Pharmeceutical conspiracy preying on parental fears and wishes for their children to do well and be happy.

ELisabeth December 17, 2007, 5:01 PM

No. Not a great idea. Education about it is fine. But, terrifying parents like that is not. First of all, most kids can be squirmy and fidgety, and that doesn’t mean they have ADHD. Second of all, so, so many parent get scared and have normal or just gifted and bored kids treated for ADHD, and the treatments, Ritalin and Adderal etc. are amphetamines. Basically, speed. It is a serious and dangerous drug - great for kids with real, serious ADHD but detrimental, addictive, and possibly fatal for those who don’t need it badly enough to take the risk. They are treating a much higher percentage of children than can possibly statistically have the disorder. Pharmeceutical conspiracy preying on parental fears and wishes for their children to do well and be happy.

Jimmy Ching December 17, 2007, 5:05 PM

When did we skip the part about going to see a doctor? I never said you should jump directly from “Oh, you know Marge, Jimmy is fidgety and squirmy” straight to giving him medication. I merely meant that it should be an indicator to get a child’s behavior checked out if it seems odd. Maybe your kid’s a genius. Maybe not. But I’d prefer the opinion of a medically trained and licensed professional to a copy of “Parenting For Dummies” I bought on the impulse by shelf at a Target.

-Jimmy

Clay December 18, 2007, 4:13 PM

No, it’s not okay. It’s totally wrong. Don’t you think there’s enough real terrorism in the world, without this ‘pretend terrorist’ advertising campaign? And it lacks truth, truth that the NYU should be fully aware of, that autism, ADHD, and Asperger’s are not ‘psychiatric illnesses’ or ‘psychotic disorders’, but a neurological difference that they actually have no clue how to ‘cure’ anyhow. Their campaign does nothing to ‘decrease stigma’, but only increases it. I’ve had Asperger’s for 61 years, (though I’ve only been enlightened about it for 8 years. We will defeat that ignorant campaign, and everyone connected with it.

Elisabeth December 18, 2007, 10:32 PM

Jimmy,
That sounds great in theory, but the truth is, the medical industry doesn’t know what these drugs do. Medicine is not a non-profit industry. It is a business, not a church. The tests for ADD aren’t really accurate or medical, they aren’t even scientific… it usually invoves 10 minutes of questions to the parent, and then a prpescription for an amphetamine and everyone cashes in but the child. Many in the current medical and psychiatric community are very irresponsible, and pharmeceutical companies are notoriously unethical. That is my concern, and it’s a serious problem.

Mom2Divas April 27, 2008, 5:32 PM

I think the adds are a great idea. My daughter was diagnosed with ADHD and i now realize how people look at it. That she is a “bad child” and such. Since starting her meds she is a much happier child. She has excelled in school since and i wouldnt want to change her progress. People dont understand what these disorders do to children..maybe this will make them understand!

Fashion Merchandising October 12, 2010, 3:56 PM

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Merchant December 24, 2010, 1:23 PM

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Lady Huot January 24, 2011, 3:20 AM

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