twitter facebook stumble upon rss

Pregnant, Fat, or Just in Fashion?

sign up for the momlogic newsletter Tweet This

Baby dolls, smocks, and flowy frocks turn everyday wear into maternity wear—and some people are ticked off about it.


Celebs can keep pregnancies under wraps for months now due to forgiving clothing styles. J.Lo's baby was practically crowning when the news of her pregnancy finally leaked. (We're kidding, of course.) Newsweek is reporting that maternity wear makers and sellers are none too happy with the fashion. Mothers Work Inc, the "parent" company of Pea in the Pod, Mimi Maternity and Motherhood Maternity has lost more than $20 mil in sales.

Moms here in the office are definitely divided and quite vocal about their feelings on the latest fashion trend. While some find it comfortable and cute, others think it's hideous and that unless you're pregnant, you shouldn't dress like you are.

Check out our non-maternity maternity dress gallery and judge for yourself!

next: Sperm Donor Told: Pay Up!
5 comments so far | Post a comment now
Ladyblue December 4, 2007, 12:17 PM

Ahh - how soon we forget - I had quite a few of these in 1985.

As for the maternity wear designers - they want to charge me $40 for a big t-shirt, so I have no sympathy for them.

Docia Lynn December 5, 2007, 12:14 AM

I love the outfits. I’m a mother of two and I think it is OK to wear the new fashions whether you are pregnant or not.

Elita December 15, 2007, 3:51 PM

Being 3 mos. post-partum, I feel like the fashion gods have smiled upon me with the latest fashion trends! I was even able to go through a majority of my pregnancy in “non-maternity” clothing, which meant better fabrics and cuter styles for less money. I am no fan of the traditional maternity wear stores who have been taking advantage of us for years, offering sub-par style and quality for ridiculous prices. Competition will simply force them to have to finally compete with better quality for a better price. Viva capitalism!

tk December 17, 2007, 3:19 PM

Um aha… J Lo is pregnant with twins - hello!!!

Anonymous October 5, 2008, 3:01 PM

I don’t particularly like maternity wear. Pregnant or not. I never wanted a tent covering my belly and most of the time, I just grabbed and extra long stretchy tee or tank over a skirt. It was hard enough being pregnant in the southern summer…I wasn’t about to pay 50+ for an outfit I would never wear again after I gave birth. Finally, in my 37th week I had to retire my size two jeans—jerry rigged with elastic across the button hole works quite nicely, if you please—for a full panel denim nightmare.

Ladies please….eww to maternity fashions always.

Back to top >>