Popular clothing company takes on fashion for kids.

According to lilsugar, Moms will soon have more affordable choices for dressing their little ones. American Eagle Outfitters announced plans to launch a new children’s brand called 77kids. The line his the Web in early fall. AE also plans to add a new chain of stores in time for the 2009 back-to-school season. With prices from $12-$26, we're ready to shop now.