The actor's new prank show premieres this Sunday on E!, and this time the celebrities are in on the joke.

According to USA Today, Pop Fiction, an eight-episode series, is a prank show targeting paparazzi and gullible media outlets. It's made with the eager help of stars, who were the laughing stocks of Kutcher's former MTV show. This time the shoe's on the other foot, and the series has been kept so tightly under wraps that E!'s own Web site fell victim to the Hilton hoax and other planted stories that producers won't yet divulge.

We have to ask ourselves...Is Angelina's baby bump real? Is George Clooney really dating a waitress from Las Vegas? And what about the K-Fed photo we featured yesterday about his weight gain. Have we been had?