Parents are Abercrombie & Pissed

Child advocacy group petitions hospital not to brand ER wing with store's name.
The Boston-based Campaign for a Commercial-Free Childhood is fighting
mad over racy retailer Abercrombie & Fitch's pledge of 10 mil to
build and then brand an emergency unit at a Children's Hospital in
Columbus, Ohio with their name. CNN reports
that the group says the sexual messages the apparel store presents to
children cross the line, and it's inappropriate to brand their name in
any part of the hospital. "Abercrombie & Fitch is well known for
pushing the envelope in terms of teen sexuality, and to have an
emergency room named after them is ludicrous," said Dr. Victor
Strasburger, a professor of pediatrics at the University of New Mexico,
who signed the letter that was sent to Nationwide Children's Hospital. Do you agree?
While Abercrombie’s pledge is very nice and the money is needed, I agree that their brand is not appropriate for a Children’s Hospital (or any hospital, really…).
However, I do think that the idea of branding a hospital with a corporate name is fine, provided that the sponsoring business is generally deemed appropriate.
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Great article. Good and fun reading. There’s one point to give about t-shirts.
I prefer Family guy personally, But I guess it has some funny moments still.







Abercrombie & Fitch ads are like soft porn. What’s next? The Victoria Secret Children’s Association?