Parents are Abercrombie & Pissed

Parents are Abercrombie & Pissed

Wednesday, March 12, 2008

Child advocacy group petitions hospital not to brand ER wing with store's name.

The Boston-based Campaign for a Commercial-Free Childhood is fighting mad over racy retailer Abercrombie & Fitch's pledge of 10 mil to build and then brand an emergency unit at a Children's Hospital in Columbus, Ohio with their name. CNN reports that the group says the sexual messages the apparel store presents to children cross the line, and it's inappropriate to brand their name in any part of the hospital. "Abercrombie & Fitch is well known for pushing the envelope in terms of teen sexuality, and to have an emergency room named after them is ludicrous," said Dr. Victor Strasburger, a professor of pediatrics at the University of New Mexico, who signed the letter that was sent to Nationwide Children's Hospital. Do you agree?

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Abercrombie & Fitch ads are like soft porn. What’s next? The Victoria Secret Children’s Association?

- SugarPlumFairy

Posted 03/12/08 07:57 PM

While Abercrombie’s pledge is very nice and the money is needed, I agree that their brand is not appropriate for a Children’s Hospital (or any hospital, really…). However, I do think that the idea of branding a hospital with a corporate name is fine, provided that the sponsoring business is generally deemed appropriate.

- AustinGirl

Posted 03/12/08 11:24 PM