Tween girls (between the ages of 8-12) are spending $500 million on beauty items annually. Are they out-of-control or just following mom's lead?
WWD reported that 60% of 10-year-old girls say they use fragrance products such as bodywashes, gels and lipgloss, while 40% of tweens are using colored cosmetics. We're a little disturbed by this statistic: Are moms allowing their daughters to buy beauty products and/or wear make up to school? And what about the recent trend in tween bikini waxing? Waxing what??
We can't help but wonder who is driving these girls to beauty salons and make up counters, and furthermore, encouraging them to get treatments that should be reserved for a woman, not a child.
Who is responsible? Mom or the beauty salon?