No Mom Jeans for Heidi Klum

No Mom Jeans for Heidi Klum

Thursday, June 26, 2008

filed under: fashion logic

Supermodel mom Heidi Klum's new line of Jordache jeans has us wondering: If we can't depend on an actual mom to bring us jeans that fit a real body and budget, who CAN we rely on?

Sorry Heidi, but we'd like to say "Auf wiedersehen" to your new line of denim.

We're all for supermodels/supermoms who can juggle a television show, a rockstar husband, a high profile modeling career, three kids, and wear lingerie on national TV--just three months after giving birth (well ... maybe that one's pushing it). But designing a denim line that's meant for the 32-26-34's with a big ol' bank account? We're not so into that.

After being the spokesmodel for Jordache jeans, Heidi took on the role of designer for the brand, creating a line of denim and tops exclusive to Bloomingdales. Heidi claims these "make your behind look great, and are just $160-295." Just???

If they were absolutely fabulous, we MIGHT consider spending a bit more than usual on a great fitting pair of jeans. But these look like exactly like the same Jordache we bought for $30 at least a decade ago. We were expecting a little more from this uber-fashionista. And by the way, the HK on the button? That may be cute on Seal, but it's not so cute for us.

filed under: fashion logic

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um, dude. she’s a celebrity. not only a celebrity, but a SUPERMODEL. she probably buys jeans more expensive than that on a daily basis. you shouldn’t be “relying” on celebrities for anything.

- Anonymous

Posted 06/26/08 01:56 PM

umm yeah, but don’t say something is JUST 160 bucks-it makes everyone else feel stupid. Maybe you’re right though-we can’t rely on them for anything besides just looking pretty and being annoyingly skinny and unrelatable. whatever

- Anonymous

Posted 06/26/08 03:44 PM

it’s annoying. The whole thing is annoying, she chases after her kids to get skinny? YEAH RIGHT! i’d like to see who else that works on. you know she has a trainer and a chef, come on.

- jackie

Posted 06/26/08 03:45 PM

$160 JORDACHE jeans?!?!?!?! Isn’t Jordache the $19 a pop Kmart company? I mean, in my mind nothing says “Mom Jeans” (and not in a good way) to me like Jordache. The LAST pair of jeans I’d shell out $160 for is one with Jordache on the label.

- Kelley

Posted 06/30/08 12:26 AM

funny thing is tonnes of models are ugly! lol its true alessandra looks like a man and so does gisele and gemma and masha are aliens lol models are all about the body , and working it in front of the camera! You dont need to be beautiful to model theres plenty of average looking models!

- kels

Posted 06/30/08 09:29 PM