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Virgin Mobile Asks Your Teen to Strip

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Web campaign encourages young people to post striptease videos.

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A new national Web campaign encourages young people to post striptease videos...all in the name of charity. Virgin Mobile launched the "Strip2Clothe" campaign last week.

They asked kids to post videos of themselves stripping to music. In exchange, clothing companies would provide donations of new clothes based on the number of times the videos were viewed. Called "Strip2Clothe," the campaign carries the tagline, "You take off yours, we donate ours."

No full nudity is permitted, but parents are still pissed that teens are being asked to strip to provide clothes for other kids. Others are especially offended because so many kids on the street find themselves sexually exploited within a day or two of becoming homeless.

The National Network for Youth, a lobbying group that originally partnered with Virgin Mobile on the campaign, has severed ties with Virgin in wake of the controversy.

Virgin Mobile, which said it had established "good taste" criteria to keep videos "fun but not salacious," stands by their campaign. "[We] believe that promotion [of the site] will result in thousands of new clothes being provided for those in need," spokeswoman Jayne Wallace said.

What do you think of the "Strip2Clothe" ad campaign: offensive or amusing?


25 comments so far | Post a comment now
Jana July 16, 2008, 7:41 PM

While their hearts may be in the right place, I don’t think they went about it the right way…especially with all of the attn. on nude teens on the internet, cell phones etc. Bad timing & bad taste!

Anonymous July 16, 2008, 8:47 PM

N0, not okay. does taking clothes from one kid to give them to another make any sense. NO. plus I think the company is testing society to see if society will allow this

Anonymous July 16, 2008, 10:57 PM

This is unbeleivable and absolutely NOT OKAY for obvious reasons.

Anonymous July 16, 2008, 11:16 PM

Virgin Mobile —- DUH !! No More !!!
Where the hell are their MORALS ! We are worried about Sex Offenders living next door to us ! You better worry about VIRGIN MOBILE next to you !!

Joe Amaya July 17, 2008, 9:12 AM

I tell you,what is the world coming to.

Tammy July 17, 2008, 9:43 AM

Is there any good timing on asking teens to remove their clothes for the net/phones? I would think Virgin Mobile would have smarter ppl working for them and would of came up with something thats less suggestive when promoting a good dead. Perhaps Virgin Mobile knew that this would stir up a riff, good way to get there name out there. I for 1 am very thankful I am not even dealing with this crap if I was I be switching cell phones…thank god for Sprint.

Lexia July 17, 2008, 10:58 AM

I am not very pleased with how Virgin Mobile went about this promotion. Kids taking off their clothes? Come on… I can see how they might have thought it would be a great way to raise money, awareness and maybe even a lil publicity for themselves but kids are very sensitive to these type of things… we don’t want our children thinking that taking off their clothing will benifit them or others, that could lead to scary things in the future.

Lisa July 17, 2008, 11:35 AM

I am disturbed by this. I as a Mom of 3 girls. I am trying to protect my daughters from predators and the unmoral “girls gone wild” mentality and now because some company in the name of charity, wants teens to strip off their clothes? Excuse me but its wrong, why not ask for plays, songs, speeches on this subject of clothing needed. Instead of encouraging behavior that is way out of line. I want my daughters respected as young ladies and what your asking of our impressionable youth is a paling! Shame on you!!

Anonymous July 17, 2008, 12:31 PM

This is disgusting and apauling! Our poor children how are we ever going to protect them from such a corrupt valueless society.

Michael Jackson July 17, 2008, 2:02 PM

geeez, lighten up, Francis…

what a bunch of whiners…if ya’ll helped the homeless youth, VM wouldn’t feel the need to do this. Shame on you all. I applaud Virgin’s efforts and hope they help these poor kids on the street.

Tammy July 17, 2008, 4:02 PM

HaHa@ Michael Jackson….it is clear you have no children. If ya do SHAME on you for not giving a hoot about promotions that have no limit to our children.(It’s all about the benjamins my dear) Applaud your own ignorance. I do donate to the homeless adult & youth and I didnt have to take my children’s clothes off for it : ) I think its great VM is tryin to help unfortunate children but why at the cost of fortunate ones?? I would think by now we all should have learned posting something for the world to see Never goes away…this advice Mr. Jackson is something we should be teaching teens not promoting. But when you live with blinders on and let the cookie crumble as it may; then that just makes you oblivious to whats going on around you. So “if ya’ll” think I am whining…boo hoo! : P~

foxymama July 17, 2008, 4:28 PM

So sad - our kids aren’t safe from anyone, anytime, anywhere.

Lesa July 17, 2008, 6:15 PM

That’s nuts. What were they thinking? I have 3 daughters and even if I didn’t I’d still be disturbed by the thought. Looks like they will be losing a lot of business soon, parents will be switching to new services today.

Pfft July 17, 2008, 7:03 PM

Do they really need to ask teens to take their clothes off? It’s something teenagers do already for free. Teenagers are stupid enough to do something like this I guess. VMB needs to buy a brain with some of that money they have.

Parental Unit1 July 17, 2008, 7:06 PM

Just pay attention to your kid’s and there’s no problem.

But that’s the problem with parents these days. They would rather live in a fantasy world where their “little angel” is infallible and can do no wrong. Wake up and spell the STD ridden coffee.

daddyD July 17, 2008, 11:22 PM

Stand down, old fogies. I’m a 55-year-old dad of a 16-year-old daughter and of course we hate this campaign, but it’s not aimed at us!
It’s for a generation of youngsters who think nothing of stripping naked for cell-phone cameras, Internet Webcams and “Girls Gone Wild” videos.
(Not to mention rock concerts and NASCAR infields, don’t ya know).
And these are NOT 15-year-olds (well, maybe a few are, sigh); they are 18-year-olds who can legally do pornos, if they’re dumb enough.
Given all the above, us going ape-snap over the “morality” of them stripping down to bathing suits for a good cause seems beyond lame, doesn’t it?

nancy madej July 18, 2008, 10:19 AM

This man most definetley has a problem and so do the companies that are donating to this site?
I would like to know who these companies are?
I would suggest that a boycott come against them and they be exposed for the cause of helping the internet once again destroy the morals of our future generation.
I would like Bill to do some more investigating on these pin heads.
How about it Bill???? Go get em!!!!!!

Anonymous July 18, 2008, 12:54 PM

What some of you don’t seem to know is this..the kids aren’t doing it just because of the charity part (which is important) but they are also doing it to receive a free ticket to the VirginFest concert. That is what is drawing them to it. Funny how the news media hasn’t mentioned that! And come on, they are in their bathing suits! Has no one ever seen a kid in a bathing suit before? The videos are tame and not all that the news is making them out to be. If you’ve seen them, you would know that!

ANONYMOUS July 20, 2008, 11:19 PM

I FEEL AS THOUGH AS A PARENT YOU INSTILL IN YOUR CHILD WHATS RIGHT OR WRONG THEY SHOULD HAVE ENOUGH COMMON SENSE TO USE IT. PEOPLE TALKING ABOUT WHAT A PITY AND SHAME IT IS FOR VIRGIN MOBILE TO DO THIS ITS A SHAME THAT YOUR CHILDREN DID IT STOP BLAMING VIRGIN MOBILE AND LOOK AT YOUR PARENTING SKILLS SO QUICK TO BLAME THE COMPANY WHEN YOU SHOULD BE LOOKING AT YOURSELF AND YOUR TEEN THEY WEREN’T FORCED TO DO IT IT WAS A CHOICE. THEY WERE PROBALY THINKING ABOUT THE CLOTHES

Anonymous July 22, 2008, 9:57 PM

1. Fact: Teenagers normally cave to peer pressure and dares; if all the friends get together and push another teen to strip, parenting skills are facing a real challenge. 2. Fact: Teens seldom know when to stop. This campaign says it’s okay to strip for a published video, and the okay is being given by a multi-national corporation. 3. Fact: Thrill factor is very high on a teen’s list of priorities. Once the adrenaline starts flowing through the veins, logic and common sense go down the drain. There’s always the post-video party and videos, overt or covert.

How do I know all of this? I was once a teenager.


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