Web campaign encourages young people to post striptease videos.
A new national Web campaign encourages young people to post striptease videos...all in the name of charity. Virgin Mobile launched the "Strip2Clothe" campaign last week.
They asked kids to post videos of themselves stripping to music. In exchange, clothing companies would provide donations of new clothes based on the number of times the videos were viewed. Called "Strip2Clothe," the campaign carries the tagline, "You take off yours, we donate ours."
No full nudity is permitted, but parents are still pissed that teens are being asked to strip to provide clothes for other kids. Others are especially offended because so many kids on the street find themselves sexually exploited within a day or two of becoming homeless.
The National Network for Youth, a lobbying group that originally partnered with Virgin Mobile on the campaign, has severed ties with Virgin in wake of the controversy.
Virgin Mobile, which said it had established "good taste" criteria to keep videos "fun but not salacious," stands by their campaign. "[We] believe that promotion [of the site] will result in thousands of new clothes being provided for those in need," spokeswoman Jayne Wallace said.
What do you think of the "Strip2Clothe" ad campaign: offensive or amusing?
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