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Can Cheating Save Your Marriage?

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Absolutely, says the founder of an online service which helps people commit adultery.

These days you can get anything online. Pizza, movies, and clothing. And now you can have an affair by joining an online service called Ashley Madison, which attracts 150,000 users per day.

Here's how it works: Anyone can log onto the site and for $49, users create a private profile to send emails, chat, and wink--much like a mainstream dating service. The only difference is that the so-called daters are all married. Because, according to the owners, cheating is "a serious and emotional decision" there is no annual fee, and users can come and go as they please. When the credit card arrives, Ashley Madison is labeled as an innocuous charge.Says one momlogic staffer:"I signed up to see if guys would really respond--and queries from married men were flooding my inbox within 30 minutes. And they didn't stop coming--every 20 minutes, another would pop up."

Here are some--real--solicitations from married men:

•"To be honest, I am not looking to leave my wife but I do miss having a sexual connection in my life. My wife completely lost her sex drive since birth of our child. I love to please woman and I'm very generous in bed. Plus I'll always respect your boundaries."


•"I love to have sex but my wife and I don't do it nearly enough. I'm looking for someone who can meet up once or twice a week. We don't always have to go to a hotel, we can just enjoy each others' company...I'm a very social guy, and I love meeting new people. I've got a strong sexual appetite, and I typically will go for an hour or more. Not trying to brag, but I really do like to savor the experience. Sex is always best when you're keeping it interesting and I consider myself very adventurous in the bedroom. If all this sounds interesting to you, let's get to know each other!"

•"I'm your typical executive who is looking for something more. I value trust, honesty and above all discretion. I am hoping to find a married women who has no desire to leave their husband but just wants to add some fun to their life. I love an intelligent and optioned women...If you are interested in having an open, trusting and ongoing affair then please feel free to write me. Thanks for your time."

We spoke to Noel Biderman, a 37-year-old married father of two and Chief Operating Officer of Ashley Madison on the state of marriage today and why he created such a controversial service... Go to page 2.

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