A new study says your guy can't resist you in red.
Scientists at the University of Rochester have found that women who wear a red outfit on a date with a man will be treated more generously and hold his attention more carefully than women who don't wear the color.
Through five psychological tests, researchers show the color red makes men feel more romantic toward women. And the best part? Guys are unconscious of the affects the color plays in their attraction - all they know is that they want you. Bad.
Even more interesting: Male study subjects say they would spend more cash on a woman wearing a red shirt, than the same woman in a blue shirt.
When wearing red, a woman was also more likely to score an invitation to the prom and to be treated to a more luxurious date.
Red has always been linked with romantic and sexual matters, from red hearts on Valentine's Day, to red-light districts. But experts say the current findings have clear implications for the fashion business, product design and promotion.
So wear red undies, don a red sweater, or just swipe on red lipstick - he wont be able to resist you!