Guest blogger Leslie Adler of The Vuv Club: In case you weren't paying attention, 40 is clearly the new 30!

Halle Berry, 42, was just named "sexiest woman alive" by "Esquire" magazine. Faith Hill, 41, is on the cover of "Shape" in a bikini.  "In Touch" named Salma Hayek hottest mom over 40. Courtney Cox, Teri Hatcher, Sarah Jessica ... the list goes on and on ... all are moms, over 40 and still hot!

And I wonder, is this a good thing? I mean, the pressure! We all need to be ten years better looking than our grandmothers needed to be at our age.

Think about it ... that also means 50 is the new 40 and 60 is the new 50 ... and all of us need to delay the physical and mental aging process by an entire decade.

There's no age where we can say, "I give up!" No age where we can start wearing moo-moos and stop dyeing our hair and heck -- maybe even grow a moustache.

We need to stay fit, stay healthy, stay wrinkle free, "wash out the gray"... and that only applies to those among us who turn 40 and are fit, are healthy, etc. Those that hit 40 and see Faith Hill in a two piece and have an epiphany are just plain screwed ... where's the nearest bridge?

Forget the pressure ... what about the confusion ... what do we wear? Should we dress our real age or our "new age?" Should I wear Juicy like my tweenage daughter or a track suit like my mother? Where's the right balance between age appropriate stylish and looking ridiculous? Do I have to wear shoes on the weekends instead of sneakers? 'Cause I always thought that was a telltale sign of accepting that you're old. Finally, when should I start shopping at Chico's?

What about our hair? Does this delay by ten years the rule that older women should not have long hair? When should I start going to the "beauty parlor" to have my hair "set" once a week?

At what age should we admit our age? Are you proud when you are in your 40s and people think you are in you're thirties? Do you correct them? "Oh, thank you, but I'm not 32, I'm 42." "Reeeeaaaaaaally?!!!"

Do we have to act our age, even though we don't look it? Or if I look younger, I act younger? Do I have to stay out late and continue to drink one more than I should have? Or stay technologically "in tune?"

Is it possible to just look ten years younger but have the wisdom and maturity of your appropriate age?

Betty Friedan said, "Aging is not 'lost youth,' but a new stage of opportunity and strength." Do you think she was making any reference to botox?

Subtract Ten My Friends ...You do the math ... and please, share your Vuv-ish thoughts with me at thevuvclub.com.

Leslie Adler is the founder of The Vuv Club.