Moms Help Spread McDonald's Propaganda

Moms Help Spread McDonald's Propaganda

Thursday, November 20, 2008

filed under: food

Instead of drinking the Kool-Aid, moms are being invited to drink the vanilla shake.

Since 1960 McDonald's restaurants have had 23 different slogans from "You Deserve A Break Today" to the current "What we're made of." They might add one more: "Mother Knows Best." In a ploy to get moms to stop writing off McDonald's food as unhealthy, the fast food behemoth has recruited mothers to spread the word that not all McDonald's food is bad for you.

No wonder the burger giant is looking around for help. With daily reports of childhood obesity and the recent batch of food recalls stats, McDonald's revenue has been taking a hit.

McDonald's solution? The Quality Correspondents Program, which invites moms to meet with executives, inspect McDonald's facilities and then disseminate their findings on that global message board aka the Internet. Tidbits like: The Chicken McNuggets contain chicken! The Egg McMuffins have REAL eggs!

McDonald's has even thrown in that added level of exclusivity on their online sign up form:
"Not everyone can be a McDonald's Moms' Quality Correspondent, but everyone can join our quality community and learn along side the Moms."

In many respects McDonald's has taken steps to improve the nutritional value of their food, but they have much more work to do.

What do you think? Does McDonald's deserve a break today -- and should moms take up their cause?

filed under: food

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I think that any step they take to improve thier food, is a good one. I dont know about the campaign…but of course in this economy they will try to create more business if they can. I do know that childhood obesity is not caused by eating McDonalds once in awhile or having a piece of candy… its doing that all day, every day and not getting excersize. So for me, it kind of bugs me when people demonize McDonalds, sugar ect…

- minxy mimi

Posted 11/20/08 08:50 PM

No matter what fast food chains say, the food is NOT healthy!!! McD’s might use real eggs, but the other ingredients have harmful chemicals like propylene glycol and artificial colors, etc. Think of the ad with the little ballerina eating the high fructose apple dip that is “good” for her! Yea, right. Nice try, McDonald’s. Moms are smarter than your advertisers! Good moms know that McDonald’s once a week IS bad and over a lifetime has a HORRIBLE cumulative effect on kids’ health! McD’s wants quality? Then tell them to STOP selling junk food.

- Anonymous

Posted 11/21/08 12:30 PM

Mom’s Know Best has just sent a message out to millions of people that Mom’s may know best. Unfortunately this propaganda sends a message to many uneducated people that father’s do not have a say or don’t know whats good or bad for their children. The add does harm for Father’s who have dedicated themselves to their children.

- T.Dobson

Posted 01/01/09 11:47 PM