Is this a case of rich people throwing away money AND trashing the environment?
The Palazzo Versace hotel is currently being built in Dubai with all the workings to air-condition the beach on hot days. The luxury hotel is the second in a chain of fashion-branded lifestyle resorts. The first is in Australia -- and Kate Hudson and Matthew McConaughey have reportedly stayed there.
When asked how it's possible to air-condition or refrigerate a beach, founder and president Soheil Abedian said, "We will suck the heat out of the sand to keep it cool enough to lie on ... this is the kind of luxury that top people want."
The refrigerated beach will be a focal point of the ultra-swanky resort, set to open in 2010. The beach will have a network of pipes beneath the sand containing a coolant that will absorb heat from the surface. The swimming pool will be refrigerated and there are also proposals to install giant blowers to waft a gentle breeze over the beach. No, we're not kidding.
What do you think? Is this the perfect recipe for gluttony and huge carbon footprints? Or is this really nothing much worse than the United States' addiction to luxury SUVs and McMansions?