More and more customers are asking for discounts at major retailers.

Sure, the sales are out-of-control this holiday season, but did you know you could be getting even more of a discount if you just asked? Because holiday sales are the lowest in years, many retailers are offering on-the-spot savings and even letting customers haggle prices ... anything to make a sale.

"You'd have to be a moron not to ask for a discount," Stephen Hoch, a retailing expert at the Wharton School at the University of Pennsylvania, told the Associated Press. And more and more consumers are doing just that, treating a trip to the mall like a visit to the used car lot.

Here are some pointers:

- The easiest things to haggle over are jewelry, furniture, and electronics.

- Don't be shy in asking for discounts. The worst thing they can say is no!

- Ask retailers to match a competitor's lower price. Do your homework first, and come in armed with competitors' sales circulars or printouts of online ads. Some retailers will even go 10 percent lower than the competitor's price.

- Tell the retailer what price you'd be willing to pay. If you can't afford $300 for a camera but could swing $250, let them know and see if they can work with you.

- Be patient and keep asking if there are any additional discounts.

- Buy in bulk. Many retailers will slash prices if you buy more than one of an item.

- Getting nowhere with the sales clerk? Then negotiate with a manager.

- If you can't get the price down, ask for additional perks. At the cosmetics counter, for example, ask for an extra travel size, or additional fragrance samples before you buy. If they think this will help them land the sale, they'll often accommodate your request.

- Save your receipts. If the price goes down on something you previously purchased, you can ask for a partial refund.

Check out this video for some additional haggling pointers:

Are you haggling this holiday?