Freshlunches -- designed by nutritionists and approved by kids -- is a new a California-based service that delivers healthy lunches to participating schools, or for home delivery (in limited areas), and at select natural food stores. The company can also serve classrooms directly, preparing lunches right there in school cafeterias.

When we heard about this service, we definitely perked up. Deciding exactly what they eat -- no more meat surprise -- and ordering a month's worth in minutes on the computer sounds very appealing. Healthy and easy... where do we sign up? 

But eating healthy doesn't come without a price. Delivered lunches range from $5.50 to $9.00, while the retail versions start at $4.00 for snacks, $6.50 for hot meals. Have multiple kids in school and it can add up quickly.

Are companies like Freshlunches -- who offer benefits of truly healthy meals with very little effort -- the beginning of a national trend that will finally improve school lunches? Or just a way for rich parents to make the rest of us feel inadequate?