The steamy commercial pairs attractive women and vegetables in sexual situation and was set to run during a Super Bowl Sunday slot on NBC.
"It's ridiculous that this commercial was banned from NBC," said PETA spokesperson Michael McGraw. "Sure, it's sexy, sure it's provocative... [But], the bottom line for this ad was that studies show that vegetarians have better sex."
PETA was sent an e-mail detailing what edits would have to be made in order for the commercial to be approved to air. "We got an email that was so sexually explicit it make PETA blush - which is hard to do - outlining several things that they're insisting we remove from our TV spot," McGraw said.
PETA says that it is now searching for other networks to run the vegetable ad.
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