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NBC Bans PETA's Racy Super Bowl Ad

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NBC Sports executives have banned a provocative PETA Super Bowl ad that promotes the idea that vegetarians great sex.

The steamy commercial pairs attractive women and vegetables in sexual situation and was set to run during a Super Bowl Sunday slot on NBC.

"It's ridiculous that this commercial was banned from NBC," said PETA spokesperson Michael McGraw. "Sure, it's sexy, sure it's provocative... [But], the bottom line for this ad was that studies show that vegetarians have better sex."

PETA was sent an e-mail detailing what edits would have to be made in order for the commercial to be approved to air. "We got an email that was so sexually explicit it make PETA blush - which is hard to do - outlining several things that they're insisting we remove from our TV spot," McGraw said.

PETA says that it is now searching for other networks to run the vegetable ad.

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19 comments so far | Post a comment now
Linda Battista January 29, 2009, 5:53 PM

The only reason the company wants this ad to run is because they know all the men will be watching. Do they not realize that not only grownups watch the ads but young children as well. Once again it’s the women who are half naked on these commercials, not men.

Dave January 29, 2009, 6:12 PM

Vegetarians have better sex? Gimme a break! Eating sawdust and tofurkeys and ‘organic’ vegetables (!) leads to anemia not better sex. Sheesh!

Debbi January 29, 2009, 6:13 PM

Yeah I want to see a commercial with hot looking men (chip & dales) in thongs licking cantelopes.

Kyle January 29, 2009, 6:38 PM

And peta people wonder why the general public veiws them as crack pots? They know they can’t get the publics attention with their forum so they reduce their message to this, wow.

PETA-People eating tasty animals.

Anonymous January 29, 2009, 7:33 PM

You have got to be kidding me…an organization that doesn’t want to exploit animals, but have no regards for the exploitation of women.

D January 29, 2009, 7:56 PM

This is so over-the-top.
It’s pornographic.

thought-I-wascrazy January 29, 2009, 7:59 PM

I have been a faithful member of Peta but last year they were putting kids in gages in north carolina. What a bummer. Now I think with this attempt to spend 3 million bucks in 30 seconds on stupid things like this plus what it cost to make $$$ ???. How many animals could this have feed and cared for.
-Sad in Carolina(:-(

jim January 29, 2009, 8:05 PM

So, a nude couple in bathtubs referencing erectile problems is easier to explain to a 10 year old than an underwear commercial with a V-8? Watch some European commercials. They eat meat topless!

Mike q January 29, 2009, 8:06 PM

P.E.T.A stands for- P perverting,E evry T toddler, in A america…….kids we b watching the supper bowl….including toddlers and u guys will damages them at a young age.

Se Salen dudes.
God Bless U .

Mike q January 29, 2009, 8:11 PM

i feel sorry 4 u guys…thats the best u guys can do?

mean machine January 29, 2009, 9:29 PM


MassMama January 29, 2009, 11:01 PM

Pornographic? Hardly. Stupid and poorly done advertising? Absolutely. It’s a pathetic 80-year-old Hugh Hefner version of sexy. Only the old goats in need of the little blue pill would find it stimulating. The rest of us would get up and go get another beer when that ad was shown during the game.

Anonymous January 29, 2009, 11:56 PM

This is stupid, pornographic and a whole lot worst than what happened with the wardrobe malfunction. How sick are u people? Where are your morals. Everything is sex,sex,sex, keep it in the bedroom.

lulu January 30, 2009, 12:53 AM

so men smashing, grabbing and grappeling each other is OK for Tots in America. Bring on the veggies and the hot mammas.This is more likley what they were made of.I’m sure it was’nt all men running about on a field..

? January 30, 2009, 3:52 AM

Glad I,m a meat eater

Jerry January 30, 2009, 10:15 AM

ROTFLMFAO… Now this is a group that needs to go bankrupt. Pass me another pork chop.

ponnycrayon January 30, 2009, 2:50 PM

Is this a bad commercial?
Could the money have been used for better purpose as helping animals?
Should it get banned?
-No! There are worse commercials than this, and as long as they will be shown on television there is no need to ban this one.

mc January 31, 2009, 11:14 PM

MassMama, that’s pretty scary. Maybe you should be more discriminate in what you watch, your brain deserves it.

Vanessa February 16, 2009, 5:47 PM

That was a horrible use of sex for cause. If the only point of the commercial was that vegetarians have better sex, why air it? And I also want to know, what studies? I am very open minded and let people eat what they will, and I eat meat. I have fantastic sex still. Peta was using a cheap marketing ploy.

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