A 40-year-old expectant mother was forced to lift her shirt publicly after employees at a liquor store accused her of shoplifting on Monday.
The eight-month pregnant woman says she was buying a birthday present for a friend.
The Choice Liquor staff allegedly told the woman that if she refused to be searched in front of the other customers that they would notify the authorities.
Now, an outraged consumer group is calling for a ban on strip searches.
"Here we have a totally innocent woman being forced to parade her naked midriff inside a busy liquor store after being falsely accused of shoplifting," said Mr Tully, a Queensland Consumer Watch spokesman.
He adds, "The government needs to move quickly to ban this sort of unacceptable practice."
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