Have you seen the ads for cotton clothing brand American Apparel? Well, apparently your kids have -- and the sexy campaign is working on them.
Unlike most teen targeted brands, American Apparel increased same-store sales by 22% in 2008. Gap Inc. reported a 14% drop and Abercrombie & Fitch Co. had a 24% decline in sales. Perhaps it's those provocative ads they have been pounding over our heads for the past few years.
Do you know if your kids are seeing these? Do you think they're OK? Comment in the momlogic community.
filed under: tween & teen logic
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