The colors red and blue can influence brain function in certain situations, according to new research published by the journal of Science.
The report suggests that the color red seems to improve attention to detail while blue sparks creativity in the human brain.
"People are not aware of this effect at all," said lead researcher Juliet Zhu of the University of British Columbia.
The study put college students through a series of cognitive tests involving the colors red and blue. Each color enhanced performances in different ways.
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