A new study says your husband shouldn't read lad mags.
This just in: Guys who read Maxim and other magazines featuring scantily clad women have worse self-esteem than men who don't, according to the results of a new study conducted by the University of Missouri, Columbia.
Why? For starters, men who read these skin mags have poor body image. You know you get a feeling of "ugh" when you skim through the Victoria's Secret catalogue? Well it works both ways. When men look at images of lingerie-clad women, they feel worse about their bodies because they start thinking they need to measure up on the hot-o-meter to snag such a mate -- not that he really wants to leave you for that underwear model, of course!
"Men make the inference that in order to be sexual and romantic with women of the similar caliber they see in Maxim magazine, they also need to be attractive," explains lead researcher Jennifer Aubrey.
Another reason to put his mags in the shredder: Aubrey says lad mags send the message that guys should be having sex 24/7.
"So you have that in your head while you're looking at these magazines. If you want to get as much sex as possible with these types of women, then what's left but the feeling you need to look a certain way in order to do that," Aubrey told LiveScience.
What's more, the study showed that guys with poor body image specifically seek out these girly mags -- and researchers aren't sure why.
"This was surprising because if you look at the cover of these magazines, they are mainly images of women," Aubrey said. "We wondered why magazines that were dominated by sexual images of women were having an effect of men's feelings about their own bodies."
Does your guy read "lad mags"?