Gina Sirard, vice president of marketing for Mattel, says: "Girls really identify with Dora and we knew that girls would love to have their friend Dora grow up with them, and experience the new things that they were going through themselves."
As a tween, Dora has moved to the big city, attends middle school and has a whole new fashionable look. She will also have a rich online world, a la Webkinz, in which girls can explore, play games, customize, and solve mysteries with Dora and her new friends.
Here's a sneak peek of Dora's new look. What do you think?