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Six Idiotic Ad Campaigns Aimed at Women

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Are ad men responsible for these misguided adverts targeted to women?

Selling to women is big business. Companies spend millions of dollars a year coming up with ad campaigns to solely to lure feminine dollars. But take a look at these six ads and tell us if you think it's money well spent. WTF were they thinking?!

1) Nova Schin Non-alcoholic beer: The Ultimate Beer Belly?
Remember those days when you were six months pregnant and all you wanted to do was relax, slip into your gold sequin bra and throw back a non-alcoholic beer? OK, neither do we.


2) Skechers: Pornographic Shoes
There's nothing more persuasive to get a woman to buy new kicks than a scantily clad nurse, lesbian overtones and a giant hypodermic needle. Come on girls! Let's go shoe shopping!


3) Exact Home Pregnancy Kit: Can You Stick YOUR Head in Your Hoo-Ha?
From what we understand this ad is telling us their product is so accurate the only way you're going to get more precise results is by sticking your head up your vaj-jay-jay. We think someone at Exact had their head up their ass.


4) Garmastan Nipple Cream: Titty Twister
An ad for nipple ointment demonstrates -- in excruciating detail -- just how painful breastfeeding can be. The print ad features two pages glued together. Once you rip apart the pages the baby's mouth tears off mom's nipple. Ouuuuchh!


5) Johnson and Johnson Tampons: A Bloody Bad Ad
Tampon advertising in general are pretty icky. It's hard to make an appealing ad that has to include the word "absorbent." But that said, who thought a vampire sporting tampons as teeth would make women want to run out and buy tampons? Scary.


6) Better Than a Poke in the Eye with a Sharp Stick?
This ad copy for this a bus shelter kiosk billboard seems to be written by a man who has never, never, ever met, talked, or even seen a pregnant woman.


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57 comments so far | Post a comment now
caroline March 26, 2009, 6:03 PM

See #5 especially..Eewww..

Teresa Panas March 26, 2009, 6:12 PM

I’d like to clarify that this image (#5) is not one of our advertisements; it was drafted by our ad agency in Switzerland and was rejected, as it does not reflect our values and standards.
- Teresa Panas from the maker of o.b. tampons

LM March 26, 2009, 6:29 PM

To Teresa,

You have no idea how glad that is a rejected ad and not an approved one!

pawsalmighty March 26, 2009, 6:29 PM

aww I like #5 lol

TH March 26, 2009, 8:21 PM

The only place the Sketchers ad would be effective is in a porno magazine. The guys would go out and buy shoes for their mistress’s!

Anne March 26, 2009, 9:31 PM

I think #6 is cute and catchy. Pregnancy was fun, up to a point…

Bec Thomas March 26, 2009, 11:47 PM

Wow some people really need to get a new career, advert just isn’t it for them.

maeby March 27, 2009, 9:32 AM

#4 is hilarious! lighten up guys

Jesse March 28, 2009, 11:37 AM

Yay let’s hate men some more! Ignorant women don’t exist!

Kirsten April 4, 2009, 6:51 PM

The woman in #1 isn’t even pregnant… that’s all photoshop.
*tell tale clue? her belly button isn’t pushed out as it should be*

Av April 7, 2009, 8:31 PM

Haha I like the nurse one and the vampire one! Those would sell shoes and tampons to be for sure. :-)

Ana April 15, 2009, 7:05 PM

I see ads on tv all the time that makes me wonder how they made it there. Lol

Leelee May 7, 2009, 9:40 PM

Kristen, my belly button didn’t push out for either of my pregnancies and I got huge with both, but yes I also think it’s photo shop.

Number 3 : LMAO!

Jim May 16, 2009, 10:39 PM

The best method for dealing with advertisements you don’t like and/or agree with is to ignore them. We’ve already seen that not all the advertisements above are legitimate, so why should we take the author’s clearly biased opinion as fact if they won’t even do their research?

What if some women like the taste of beer? What if there are some bisexual women (or men who saw the ad in Maxim) who went out and bought skechers?

You aren’t allowed to speak for everybody, so don’t act like you can.

Danielle May 20, 2009, 8:13 PM

HAHA! Number 5 is the most disturbing lol.

Ujysgkqa June 27, 2009, 7:17 PM

KGyNKP comment6 ,

dys October 8, 2009, 12:53 PM

number 4 is a pretty smart ad. i don’t get the complaining.

i work in advertising, btw. and alot of the dumb ads directed at women by dumb “ad men” is worked on by dumb ad women as well.

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benja April 22, 2010, 1:18 PM

meh, number 4 is actually pretty good

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