The latest Burger King commercial has some parents in an uproar. Is this any way to advertise kids' meals?!
The Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing campaign demanding that Nickelodeon and Burger King immediately pull a new, "highly sexualized" television ad for BK's 99-cent SpongeBob Kids Meal.
"It's bad enough when companies use a beloved media character like SpongeBob to promote junk food to children, but it's utterly reprehensible when that character simultaneously promotes objectified, sexualized images of women," said CCFC director Susan Linn in a press release. "That Burger King and Nickelodeon would sell kids' meals by associating a beloved male character like SpongeBob with lechery shows how little either company cares about the well-being of the children they target."
BK points out that the Kids Meal is a "value-based offer aimed at adults" and requires an adult BK Value Meal purchase. The commercial is meant to appeal to adults who take their kids to BK, and as with all BK adult advertising campaigns, it is being shown "only during shows targeting adult audiences," the company states. The commercial "is intended to show that even adults can have fun, laugh and be silly with entertainment genres -- such as rap and pop culture icons -- that have become part of everyday life."
The chain has developed a second, "completely different" SpongeBob advertising campaign for kids that's currently airing on kid-targeted programming, BK adds.
Do you think this ad is inappropriate ... or is this much ado about nothing?