Couple's 'Buy Black' Experiment Becomes a Movement

Maggie and John Anderson of Chicago vowed four months ago that for one year, they would try to patronize only black-owned businesses. The "Empowerment Experiment" is the reason John had to suffer for hours with a stomach ache and Maggie no longer gets that brand-name lather when she washes her hair. A grocery trip is a 14-mile odyssey.
"We kind of enjoy the sacrifice because we get to make the point ... but I am going without stuff and I am frustrated on a daily basis," Maggie Anderson said. "It's like, my people have been here 400 years and we don't even have a Walgreens to show for it."
So far, the Andersons have spent hundreds of dollars with black businesses from grocery stores to dry cleaners. But the couple still hasn't found a mortgage lender, home security system vendor or toy store. Nonetheless, they're hoping to expand the endeavor beyond their Chicago home.
Plans are under way to track spending among supporters nationwide and build a national database of quality black businesses. The first affiliate chapter has been launched in Atlanta, and the couple has established a foundation to raise funds for black businesses and an annual convention.
"We have the real power to do something, to use the money we spend every day to solve our problems," Maggie Anderson said recently at a meet-and-greet in Atlanta. "We have to believe that black businesses are just as good as everybody else's."
Now, the Andersons are following up with 4,000 people who signed up for the experiment on their Web site to gauge their commitment and set up online accounts to track their spending. Hundreds have also joined the experiment's Facebook page, Maggie Anderson said.
Gregory Price, chairman of the economics department at Morehouse College, said black visionaries like Booker T. Washington and Marcus Garvey made similar calls to action.
"The idea is a sound one, given that black Americans are still underrepresented in the ranks of the self-employed and that entrepreneurship is a key component to wealth," Price said.
There are one million black businesses in the United States accounting for more than $100 billion in annual sales, according to the National Black Chamber of Commerce. The latest U.S. Census numbers report that blacks have more than $800 billion in expendable income each year.
The Andersons track their spending on their Web site and estimate about 55 percent of their monthly spending is with black businesses for things like day care, groceries, car maintenance and home improvements.
One of the businesses highlighted by the Empowerment Experiment is Brenda Brown's Atlanta wine boutique, a shop with a growing black clientele. She said the project can help overcome the problems many black consumers lament.
"When we were a community of black folks who could not go to the white stores, our community of black stores flourished," Brown said. "When we were given the opportunity to go into the white store, it was like nothing else mattered anymore and we wanted to go to the white store, regardless of what the black store provided. We could have the same or better products if we supported (black businesses) in the same way."
Lewis Peeples, 45, lives in a black neighborhood in southwest Atlanta but didn't think to spend his money with black businesses until a friend told him about the project.
"So often, we make purchases and decisions and aren't even mindful that there is a a need to support our own businesses," said Peeples. "Now, I'm reaching out and making sure I know that I have an option when I look to make a purchase."
Two months ago, he committed to patronizing black businesses and found a black dry cleaner 10 minutes from home. Even when he was dissatisfied with his black doctor, he was able to find a new one. He suggests both to friends and refers others to the experiment's Web site, where he tracks his expenses.
Dallas Smith, who owns a commercial real estate firm in Atlanta, said mainstream retailers have undervalued black consumers. He lives in a black neighborhood in southwest Atlanta, where he tries to dine at black restaurants. He lamented the lack of quality businesses catering to black customers and said blacks should appreciate such businesses more.
"We've still got that 'the white man's water is colder' mentality," he said. "We can't take us for granted. When we go to our establishments, it's almost like we're doing a favor. That ought to be a given for us."
The Andersons remain encouraged by their momentum online and in the media. At the end of 2009, they hope to show $1 million in spending with black businesses among supporters across the country. "The response has been so huge," Maggie Anderson said. "We think so much can come out of this. We're in movement-making mode now."
Price, the Morehouse professor, said defining the project's success won't be easy, since the real barriers to black advancement are poor access to capital and lack of training opportunities.
"It would be nice to see some real, hard data," Price said. "Otherwise, it could just be an episode of ethnic cheerleading."
What do you think about the 'Buy Black' movement?
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Well if a white person did this it’d be racist. Yeh I am not shopping anywhere that benefits blacks from now on.
I think this would of been a great idea…. 50 years ago. I think that supporting your people is a great idea! We are all Americans- choosing to buy only American would be a great idea. We have a black president now- a black man is the leader of the free world and these people are worried about only buying from a black business? This whole idea is too late. One more thing… They said at the beginning of the article “…my people have been here 400 years and we don’t even have a Walgreens to show for it.” Last I check Walgreens is a part of a corporation- they are not owned by individuals. (There is a black executive @ Walgreens)
Wow do white people have to sit in the back of the bus yet?
what about buy red, yellow, white ??? Now I know who is racist. Afro-american and never been in Africa lol.
what about buy red, yellow, white ??? Now I know who is racist. Afro-american and never been in Africa lol.
I had already started on a personal project like this for myself and my family, before I heard of this “Buy Black” movement. The only difference is that I am Hispanic and strongly attempt to shop at Hispanic owned businesses. This type of practice has been going on for generations in other cultures, why not try help those of similar backgrounds here? I think I’ll call mine “Shop-aroun’for Brown.”
Peace-
This is the funniest thing I have read in a while. Thanks to ALL the black folks for keeping the rest of us entertained…..that is why we’re letting you stay…..LOL!!! AHAHAHAHAHAHAHAHAHAHAHA!!!!!!!!
I would not take these two as clients.
This is very racist. Just what black people complain about. This is a great example hypocracy. They are doing exactly what they hate the most, people treating them differently because of their skin color. It boggles my mind that they think this is right. These 4,000 black Americans are well enough off to pick and choose and they pick and choose to be racists, plain and simple. Actions like this only hurts this country and racial relations. One comment earlier stated that he would now only patronize white establishments. This and that black organization makes me sad.
You have got to be kidding me? I get the whole buy American thing but come on now!
This is flagrant racism. The black community is going to overstep their themselves and they will get a back lash. Except those over 40 white females who still dream of sleeping with The Messiah because we all know that black people have extra large male organs. (That’s the women too.) That’s the myth anyway. What a disgrace this movement is. And the dimwits actually criticized the Tea Party event. Shame on all of you.
To anonymous: Did you read the article? This couple is trying something different, like consciously committing to supporting under-supported, black businesses because they have been supporting white owned businesses, unconsciously, forever. Obviously, the “each other” you speak of is “white”.
To geeeez: When white people do it, it is called- privilege, monopoly, status-quo, red-lining, special coding to identify someone to discriminate against, etc.
To the Empowerment Experiment: Thank you for identifying a cause, then launching a self-motivated inquiry into the high cost of exercising the right to positively effect your communities financial outlook.
To paraphrase Dr. Cornel West: When you step out in faith and take a stand for the upliftment of all, against opposition and fear, you inspire others to say - ‘if that individual can have that kind of courage and tenacity maybe I can step out in faith and make a difference for the better, also.’
Representing the whole
I don’t see why this is such an upset to some people. I believe this is a great idea. I’m not racist but I do believe that people (all races)should buy items or utilize services @ black-owned businesses and not solely because we have a black president. Blacks have always contributed to this country, ie the cotton gin, stop light, etc. I see no difference between then and now. We need to put race aside and spend our hard-earned dollars in the African-American community the same way we do in the Chinese-American, Anglo-American, Hispanic-American, and any other American owned business.
I’m I missing something or is it racism when you only choose to do business with or buy something from someone based strictly on their race. Can I get a little help here.
WHAT DOES OBAMA THINK ABOUT THIS? DOES HE SUPPORT THIS AS WAY TO BRING ALL PEOPLE TOGETHER OR DRIVE THEM APART!
i’m a 24 yr old Asian American and the thought of patronizing only asian owned business is disgusting! i support businesses that i believe in, regardless of race! shame on all you people! i bet the people who support this movement are against mixed race relationships as well! if they wont spend their money at a non-black establishment, what will happen when one in their family brings home someone outside their race? i pity them
I think this is a wonderful idea, as a matter of fact I suggest all americans shop only with merchants of their own color, see movies with actors of their own race and vote for those only with the same ethnic background.That will make the country a better place to live…
just one more sign of the Apocalypse…
This is very racist! This couple is perpetuating the Black vs. White issues. I thought we are all Americans-regardless of color. I also thought we are to support each other regardless of race. I am very offended and feel these people need to be more tolorant as we “white” people are. There may still be some small pockets of racism, but on the whole, we all support all races. By the way, my president is half White!







I thought we were all americans and needed to support eachother-especially in these economic times-but I guess they only care about blacks.