Karyn Bryant: The other day I received a postcard advertising an infant center/preschool. Since Aurora's all set for the fall, I'm no longer looking; but if I were, I would never send my kid to this one. Why? Because they call themselves the "Nu Building Blocks" school, and in my book, if you can't even spell "New" correctly, then there's no way in hell I'm going to trust you to teach my child.
Deliberate misspelling has been a pet peeve of mine forever. I wasn't even that old when Toys R Us came on the scene, but I was really irked by that "R" instead of "Are." (Don't get me started on the whole backwards "R" thing.) I cringe every time I see a Kids Klub somewhere, and I hated Bratz on principle even before I saw that they looked like hookers. As much as I love Play-Doh, I can't comprehend why the people at Hasbro are so mad at the letters "u" and "g."
I realize I might be taking this a little too seriously and should probably lighten up. I understand the desire for fun names, and I know that visually, the repetition of letters can make someone remember a product better. Sometimes misspelling is supposed to make us think a product is "edgy," but it just makes me crazy. Aren't we confusing our kids?
I wonder: are focus groups telling marketers that we prefer catchy to correct? Apparently they are. Maybe that's why our society seems to be getting "stupider."
I guess the Nu School does have one thing going for it though: location. It's right down the street from Krispy Kreme. Next to Tastee-Freez.
|Karyn Bryant is a television personality who's hosted shows on networks such as CNN, TNT, VH1, and MTV. She's currently a reporter for Showtime Championship Boxing and CBS' Saturday Night Fights, and the EVP/Director of MMAheat.com, an online destination for fans of MMA and pop culture. She lives in Los Angeles with her husband and daughter.|