In the first of a series, Kimberly Seals Allers explores this phenomenon in search of answers.

Kimberly Seals Allers: When it comes to breastfeeding, black mothers have somehow lost their way. For over 30 years, African-American women have had the lowest breastfeeding rates, and though the numbers have greatly increased in recent years, black moms still have the lowest rates of all ethnicities. And when it comes to the gold standard of infant nutrition -- six months of exclusive breastfeeding -- among African-Americans, the rate is only 20% compared to 40% among whites. At a time when black infant mortality rates continue to climb to woefully high levels, momlogic and MochaManual.com take a deeper look at why more black mothers aren't breastfeeding, and urge moms to give their infants the healthiest start.

To get to the bottom of this breastfeeding business, it's important to go back. Waaay back. A long time ago, black women were notorious for nursing. In fact, slave owners used and purchased black women as wet nurses for their own children, often forcing these mothers to stop nursing their own infants to care for others. "On the one hand, wet nursing claimed the benefits of breastfeeding for the offspring of white masters while denying or limiting those health advantages to slave infants. On the other hand, wet nursing required slave mothers to transfer to white offspring the nurturing and affection they should have been able to allocate to their own children," writes historian Wilma A. Dunaway, in the book The African-American Family in Slavery and Emancipation, published by Cambridge University Press. And since breastfeeding reduces fertility, slave owners forced black women to stop breastfeeding early so that they could continue breeding, often to the health detriment of their infants, Dunaway writes.

Breastfeeding is for Poor People

But there's more to our story than breastfeeding interrupted at the hands of slave owners hundreds of years ago -- though many may argue that some vestiges of slavery still exist in the mindset of the black community. Aggressive marketing by the formula companies in the 1930s and 40s made formula-feeding the choice of the elite -- "the substance for sophisticates" -- white or black. And who doesn't want to be like the rich and famous? That marketing continues to this day, down to the formula company-sponsored bag of goodies you probably received on the way out of the hospital. Then there's something I call the National Geographic factor -- that is, most of the images we see of black women breastfeeding are semi-naked women in Africa whose lives seem so far away from the African-American lifestyle and experience.

"'Breastfeeding is for poor people,' my mom once said to me," explains Nicole, a 37-year-old mom from New Jersey, who breastfed two children for a year. "My mom is a very progressive woman, but this was the thinking of her generation. I couldn't believe it."

Breastfeeding Hurts and Takes Too Long

As children of that generation, many modern mothers don't have that breastfeeding legacy or support from their mothers, mothers-in-law, or extended family members. And due to the oversexualization of the breasts, some women have forgotten or are even uncomfortable with using the breast for its actual intended purpose. Go figure! Others worry that their man will complain (please tell him baby comes first). Myths such as "breastfeeding hurts" (truth: only if the baby is not latched properly) or "breastfeeding is too time-consuming" (truth: whipping out a breast is a lot quicker than sterilizing bottles, mixing, measuring, or heating up formula) still linger among black mothers.

Throw in the economic pressures that put many black women back at work soon after delivery, and there's a "why bother" mentality that makes breastfeeding seem more like a challenge and a chore. The results speak for themselves. According to national data from the U.S. Department of Health and Human Services, about 45% of African-American women breastfed their babies during the early postpartum period, compared to 66% of Hispanic mothers and 68% of white mothers who breastfed during that same period. Of African-American women who do choose to breastfeed, the duration is short, with many discontinuing in the first days after birth, their data shows.

"Before I nursed my son and daughter, none of the women in my family had ever breastfed before," says Kathi Barber, founder of the African-American Breastfeeding Alliance and author of The Black Woman's Guide to Breastfeeding. "But I decided change would start with me when I learned breastfeeding has health benefits for mothers and babies alike."

We Owe It To Ourselves and Our Babies

And while modern white mothers have reclaimed breastfeeding as hip and trendy, with help from outspoken and high-profile celebrity moms like Angelina Jolie, black celebrity mothers are still mostly mum on the topic. As a new generation of confident, empowered black mothers, we owe it to ourselves and our babies to give them breast milk -- the very best. According to the CDC, black babies are twice as likely as white infants to die before their first birthday. A 2001 study in Pediatrics concluded that an increase in African-American breastfeeding rates alone could reduce this disparity. To do so, every black mother needs to become our own celebrity spokesperson (hey, we're beautiful with full lips!) to speak out and speak up to encourage and support breastfeeding in our own sister circles. It begins with you.

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Kimberly Seals Allers is an award-winning business journalist and founder and editor-in-chief of MochaManual.com, a weekly online magazine for moms of color. She is the author of "The Mocha Manual to a Fabulous Pregnancy" and "The Mocha Manual to Turning Your Passion into Profit." Kimberly is a divorcing mother of two and lives on Long Island, NY.