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Is This Billboard Too Sexy?

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The Calvin Klein "threesome" billboard in NYC is borderline pornographic, say some.

threesome calvin klein billboard in soho

Some parents are in an uproar over a Calvin Klein billboard that shows a teen girl in a threesome while a third guy watches.

A Calvin Klein spokesman tells the New York Daily News that the "intention was to create a very sexy campaign that speaks to our targeted demographic."

Many parents are irritated that such a provocative image is plastered up there for their kids to see, with no filter.

Check out the billboard for yourself. Is this offensive to you, or is it no big deal?


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61 comments so far | Post a comment now
Jill (the other one) June 15, 2009, 4:21 PM

It offends me … but it doesn’t surprise me.

Marie (latin mami with horrible grammar) June 15, 2009, 4:36 PM

Im with Jill, offends me , but sadly is not a a surprise.

Anonymous June 15, 2009, 4:49 PM

This is not offensive. And, this is not the first ‘provocative’ billboard CK has come out with.

Ana June 15, 2009, 5:13 PM

I saw this ad in a magazine a few months ago. I was totally shocked! I showed everyone in the office. Definitely catches your attention!

Anonymous June 15, 2009, 5:15 PM

Very offensive. A young child should not have to be subjected to that out on the street. We as parents try to filter as much as we can on tv, the computer and what they read….but to have it out in public where there is no choice to filter it is unfair. Its sad.

chelle June 15, 2009, 5:17 PM

Who cares if I the adult individual, am offended or not? That’s not the issue. Why do our kids have to be subject to it without any type of filter or control? Damn shame.

Carol June 15, 2009, 5:24 PM

Very offensive and it shouldn’t be allowed. There are certain things you just don’t do even if we are in 2009. An excuse people use these days to get away with things like this!

I hope they are forced to take it down. What example are we setting for our children and teenagers when we allow these kind of things!

Desiree June 15, 2009, 5:32 PM

Too bad CK feels like their clothing is not good enough by itself to attract attention.

Susan June 15, 2009, 5:33 PM

Offensive yes, but do they care? They have achieved their aim - we are noticing it, and talking about it, giving it a viral life, encouraging another round of equally or perhaps even more inappropriate public display. Makes me personally not want to buy Calvin Klein Jeans, but then they would not care as I am not in their target demographic.

Keli June 15, 2009, 5:43 PM

I consider myself pretty liberal (especially for a Mormon!) when it comes to freedom of speech. But this makes even me uncomfortable. And what exactly is their “targeted campaign” made of? Porn stars and strippers? Hmmm.

Diane June 15, 2009, 5:45 PM

I have never purchased Calvin Klein products because of their ads. They have ranged from offensive to child pornography. My children, now grown, have always agreed and have never purchased their products.

Western Lady June 15, 2009, 7:08 PM

What kind of message are they trying to send anyways?

Parents might be offended because it shows 4 half naked people in the midst of some questionable behavior, but just look at the message it’s sending.

Four young adults all half naked. 1 female, 3 males, all tangled up in each others bodies. All wearing CK jeans…

So…if you wear CK jeans, you will have a better chance of getting lucky. If you wear CK jeans you will be more sexy and men will want you, and women will want you and you will be more able to be sexually permiscuous. Because CK says that being sexually active is a good thing.

I’m not a prude by any means, but this message is being programmed into kids and young adults, who are a large demographic of clothing consumers.

That is a wonderful message that CK is sedning to kids and young adults.

That THAT is what makes you cool. Being sexually active, having multiple partners. THAT is something to look up to and aspire to.

Way to go Calvin Klein. Way to go…

Jodi June 15, 2009, 7:30 PM

I don’t like this billboard, but for what it’s worth — I don’t think younger children have the vaguest idea what is being hinted at here. For adolescents and older teens, most are fairly savvy about product marketing. This billboard and other ads/commercials like them are great opportunities for families to discuss their values. I can’t think of how many pages of cigarette advertising I was exposed to in my younger years, but I never smoked. Give kids and parents a little credit.

guizituetly June 15, 2009, 8:18 PM

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kitty June 15, 2009, 8:39 PM

i think people throw around the word “offended” too much in a mask to cover their jealousy and bitterness.

it’s sexy.
CK is a brand that’s trying to sell sexy.

if your 4 year old kid looks at that and asks why they’re about to have an orgy, the problem isn’t CK it’s the parents that are allowing the children to be exposed to it enough in the first place that they’re not oblivious and innocent anymore.

Jenna June 15, 2009, 10:38 PM

Very offensive, why the hell does everything have to be right along the lines of a porno…

GarykPatton June 15, 2009, 11:40 PM

Hello, can you please post some more information on this topic? I would like to read more.

GarykPatton June 16, 2009, 12:03 AM

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GarykPatton June 16, 2009, 12:04 AM

How soon will you update your blog? I’m interested in reading some more information on this issue.

GarykPatton June 16, 2009, 12:08 AM

I have been looking looking around for this kind of information. Will you post some more in future? I’ll be grateful if you will.


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