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Getting Paid What You Are Worth

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Shari Storm: I was recently speaking to a friend who is returning to the workforce. She is worried that she will never get paid what she is worth. Here is a little advice I gave her:

worried woman

The most important step is to have confidence in yourself. Raising small children is 24/7 management bootcamp. By now you are an expert at time management, a master in negotiations, and an authority at motivating others.

Read the book Womenomics by Claire Shipman and Katty Kay. It's an excellent look at the power that mothers wield in the workforce.

Many businesses focus on mothers as their core customer base. Seek out those companies that truly understand and appreciate the roles that mothers play in our society. Companies that want to focus on the best target market (mothers, after all, control 83% of the household wallet) will naturally want to hire mothers. Companies that hire a lot of mothers may also be the type of company that gives you the flexibility and career opportunities that you never dreamed you can have.


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4 comments so far | Post a comment now
michelle July 15, 2009, 12:14 PM

I read this with great interest, but you didn’t actually address the question being asked: how she can get paid what she’s worth. Sure, it’s a good idea to seek out those companies that are family-friendly, but you can’t automatically assume that companies that target moms as customers would also give them more flexibility, let alone pay them fair salaries. In my experience (top 5 MBA; 10 years’ professional experience) this is NOT AT ALL a given; moms should cast as wide a net as possible and they should be tough negotiators. Regarding being paid fairly, I will now give your friend the concrete advice you could have given. Research salary data in advance for the positions you want, understand what someone with your education and experience level would normally command, and then ask for a number 5-10% higher than you would ultimately settle for. Done.

shari storm July 17, 2009, 8:32 AM

Great advice. Thank you.

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