A website aimed at African-Americans has some people unhappy about their meals.
"Like the unique African Baobab tree, which nourishes its community with its leaves and fruit, McDonald's has branched out to the African-American community -- nourishing it with valuable programs and opportunities."
That's the description found on McDonald's 365Black website -- an Internet presence exclusively for the African-American. The site, which features Keith Sweat proclaiming his love for Chicken McNuggets, has some people as steamed as freshly made French fries. A blog on Fox Nation has upwards of 700 comments about the site, mostly from people who believe it to be "tactless," racist and blatant separatism. Many are calling for a Mickey D boycott.
What's all the hoopla about? Targeting a demographic has always been the cornerstone of media and advertising.
Is a consumer website created exclusively for one ethic group really any different?