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McDonald's Serving Racism with Burgers?

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A website aimed at African-Americans has some people unhappy about their meals.

mc donalds

"Like the unique African Baobab tree, which nourishes its community with its leaves and fruit, McDonald's has branched out to the African-American community --nourishing it with valuable programs and opportunities."

That's the description found on McDonald's 365Black website -- an Internet presence exclusively for the African-American. The site, which features Keith Sweat proclaiming his love for Chicken McNuggets, has some people as steamed as freshly made French fries. A blog on Fox Nation has upwards of 700 comments about the site, mostly from people who believe it to be "tactless," racist and blatant separatism. Many are calling for a Mickey D boycott.

What's all the hoopla about? Targeting a demographic has always been the cornerstone of media and advertising.

Is a consumer website created exclusively for one ethic group really any different?

next: Cash for Clunky Refrigerators and Appliances
50 comments so far | Post a comment now
Jen August 24, 2009, 5:36 PM

Ok, the black folks can have a whole month (February) and parades and blah blah blah but McDonalds targets some advertising at them and suddenly they’re angry that it’s racist?? If this country celebrated a white history month what do you think would happen? What if McDonalds put up a site called Whitey365. They’d still be racist. Give me a break. I’m sick of hearing people (of any color, gender, sexual preference, size, age or religious belief) complain. Quick someone call NCAAP because McDonalds dared to try target marketing. We all have challenges on this earth, in this country. Shut up already.

Kara August 24, 2009, 10:30 PM

I too am with Jen on this one!!

khaida white August 24, 2009, 10:37 PM

Jen, no doubt you would be the first person who would want to switch from being white to being african america, or to any person of color so that YOU could enjoy the history we have and the racism we STILL endure in america. Sorry you never had the chance to walk in our shoes because you probably would see things differently! MUCH differently!

February as Black History month is an INSULT to thinking BLACK PEOPLE. How much of BLACK HISTORY have you learned from it? It woud be more affective it is taught in school as a required subject. BLACK HISTORY isn’t just for BLACKS; there are many Blacks, still living, who are a living black history and the rest of us, including you, are reaping the results or affects of slavery. WHITES NEED TO KNOW MORE ABOUT BLACK HISTORY.

If YOU knew more about black history your comment would have been worded differently.

Please forgive me for being so blunt but your comment is so insensitive.

vanessa August 25, 2009, 1:15 AM

Yeah if black people stopped being so stereotypical and acting like gangsta rap id be more understanding.

Sandy Snatch August 25, 2009, 1:53 AM

Black people always need to have SOMETHING to complain about. *eye roll*

Cheryl August 25, 2009, 7:37 AM

Before you all get your racist hackles up, African American people are not the ones complaining about this site. Check the Fox nation link, it is white people complaining. My aren’t we quick to say the blacks are always complaining.

Lisa August 25, 2009, 9:21 AM

Black people can have a whole month (parades, blah, blah, blah)? Are you serious? And the rest of the months belong to who? There is not need for a website entitled whitey360 because this country is all about you. If black people were ever represented the way they should be then we wouldn’t have to have seperate events, websites, marketing, etc. targeted towards us. You list a group of demographics you are sick of hearing complaining so I guess it is safe to assume you fit into none. Maybe if people like you would stop to listen to the conversation instead of calling it complaining and become active in making all things fair for all people, you would be a part of the solution instead of the problem you are sick of hearing about. Black history is American History and without it there is no American History.

get real August 25, 2009, 10:04 AM

pssst…. guess what all…. I LIKE CHEESE….. stop all the hating

R. Jones August 25, 2009, 10:11 AM

quote==Ok, the black folks can have a whole month (February) and parades and blah blah blah but McDonalds targets some advertising at them and suddenly they’re angry that it’s racist?? If this country celebrated a white history month what do you think would happen? What if McDonalds put up a site called Whitey365. They’d still be racist. Give me a break. I’m sick of hearing people (of any color, gender, sexual preference, size, age or religious belief) complain. Quick someone call NCAAP because McDonalds dared to try target marketing. We all have challenges on this earth, in this country. Shut up already.

- Jen
spoken like a true outsider,from pure ignorance you dont understand because you dont want to understand, that and the fact that you’ve never been in the situation. I personally haven’t like mcdonalds “target” marketing for quite some time its derogatory and its plays on stereotypes now racist may be to strong of a word but it isn’t something i approve of. lots of companies do it but the way way it is done is the deciding factor it cant be tasteless like liquor or cigarette targeting ads. plus one of my main issues is why mcdonalds? why the chicken mcnuggets why the churches or popeyes commercials but when i see olive garden or red lobster or red robin there is either none or very little most likely in a group with majority white. its like they are saying “we’ll allow it but only a few, this is no mcdonalds” i think this whole thing is stupidity at its best target cultures ie business, or everyday person or casual people but dont target races. the problem with targeting races is that when that intern or executive or whatever trys to think of an idea they first thing his mind goes to is stereotypes which is why the commercials come out the way they do because thats all they know and thats all they can bring to the table end of story —duh

Rachel August 25, 2009, 11:52 AM

What I don’t understand is, the main language of our country is English. The majority of citizens speak it. Do blacks speak another language? Do they just need to hear the words coming from another black person? Seriously, I’m trying to understand the logic. What is “black marketing?”

'Funlayo August 25, 2009, 12:44 PM

EXACTLY RIGHT @ Cheryl & Lisa!

The IGNORANT folks above (Jen, Kara, et. al.) who didn’t take the time to actually GO TO THE FOX SITE and see who was doing the complaining were super-quick to blame it on “The Blacks” when it’s WHITE folks who were doing the complaining about the site.

While I wouldn’t blame anyone for not going to Fox’s site (because the level of ignorance there is even higher than it is here) you should take the time to READ and EVALUATE before saying something that’s ignorant and, more importantly INCORRECT.

As Lisa said there’s no need for White marketing because 90% is media is White already. I understand that many people would like to keep it that way, but people — whether Black, White, Asian or Latino — like to see things that reflect THEM in the media sometimes. McD’s and other corporations (while vile in their own right) understand this. That’s why they also do commercials in Spanish for Telemundo and other Spanish channels and do commercials in German, Chinese and other languages for other markets. It’s not just about “Black marketing.”

The bottom line is: We have two eyes, two ears and ONE MOUTH so that we can fully see, hear and understand before speaking. If you don’t want to be bothered to understand a situation, you’re not qualified to comment.

Andrew August 25, 2009, 1:00 PM

white folks likes us some mc donalds too

Coral August 25, 2009, 2:14 PM

I think it’s funny. Me want some chicken! Double standard. You know it, I know it. It’s not a surprise. Look at White Chicks—not racist right? If only that movie were made the other way around. Black Chicks…lol

Jen August 26, 2009, 5:13 PM

FYI, this website has been around for years. They also have specialty sites for other ethnic groups, including for Asians and for Latinos.

Most of you racists here (of ALL races—racial generalizations are racist, whether you’re black, white, latino or asian), really need to do something better with your time than being angry at a random, faceless group of skin color. Life is too short.

Mmm num num num August 26, 2009, 9:23 PM

Pssst… I like cheese too. Especially when its melted on bread. Mmmm num num num. No more hate pleaty please with a cherry on top, sixteen boogies and a bowl of snot. :)

JB August 28, 2009, 8:55 AM

Why is Black History month the SHORTEST month??

GoodBye to Mickey D’s. The Sweet-Tea and Chicken Biscuit Samich are targeted to ONE demographic.

Good luck with your new business model.

Maybe we’ll get WHITEY365 in a few years when you want our business back.

Doesn’t McDonald’s want everyone’s business?? Why are they ‘targeting’ only certain ethnic groups.
Where is Irishguy365?? Chinesefamily365?? CzechModels365??

Bye Bye McDonalds

stephanie February 21, 2010, 11:20 PM

Half of you people are ignorant crying idiots. you think every day of the year is for white people besides february?? NO. blacks dont need their own god damn events because whites dont single people out and say “WHITE PARADE NO BLACKS ALOWED.” or 365white. because if there was a 365 white…oh wait.. there would never be a 365 white because all blacks would call racist. There would never be a WET (white entertainment) Because they wouldnt get away with it. you dont see whites on BET, but yet you see blacks on every other televison network. You know why i don’t care about black history month? because you blacks don’t need to celebrate anything, you don’t get treated like crap like slaves used to…slaves..years ago. ANCESTORS that you african americans never knew. Most blacks feel as if us whites owe them from all this slavery BS … even though it happened years ago. I WANT MY OWN GOD DAMN WEBSITE CELEBRATING WHITES ACHIVEMENTS. then i won’t care about 365 black. But like jb said…goodbye mcdonalds i will never go back somewhere that doesnt respect whites an my money goes to “african americans who deserve to be celebrated every day” HA HA HA. RACIST! and your all in your denial because if there was a 365 white YOUD all agree it was racist.

Josh April 7, 2010, 1:55 PM

The only thing racist about it is people that make it racist. I’m white… I love chicken, and biscuits, and sweet tea. All of it. The only reason anyone is complaining, white or black, is just for the simple reason to do so. Regardless of what color the person was, people eat food. Mcdonalds serves food. whats the problem here…

Anonymous April 29, 2010, 10:13 PM

McDonald’s has an Asian site and a Latino. And there targeting minorities because their money is green.

I love how people talk about Black people playing the race card yet white people always bring up slavery and BET when it has NOTHING to do with the topic.

Yes there are white people on BET. White people have 500+ channels where they can see themselves and begrudge Black people ONE that only plays crappy misogynistic music videos. Seriously? How many shows can you name right now off the top of your head in which a Black person is a major and central character? What about an Asian character? A Hispanic?

If you want to know why Black History Month is in February pick up a fawking book. Funny how people complain about Black History Month but apparently have not even learned why it takes place.

It’s 2010 people, pick up a damn book once in a while and educate yourselves. I should not be hearing “Why isn’t there a White History Month”in 2010 when there are resources like google for you to EDUCATE YOURSELF.

Gottdang, the absolute stupidity and ignorance is so annoying.

MillerLinda34 May 10, 2010, 9:14 AM

I propose not to hold back until you get big sum of money to buy different goods! You can just take the home loans or auto loan and feel yourself fine

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