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American Apparel Sells T-Shirts ... and Porn?

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Another ad campaign has everyone's 100% cotton panties in a wad. And rightfully so.


How does a clothing retailer set itself apart during a weak economy? Easy! Just keep launching ad campaigns that border on child pornography. That's what American Apparel, the Los Angeles-based clothing manufacturer, seems to do about every other month. 

Even though the model in this ad is a very legal 23, watchdog groups have condemned it as nothing more than child pornography, saying that it "sexualise[s] a model who appeared to be a child under the age of 16." 

Do you think this ad crosses the line?

next: Adopting a 'Snowflake Baby'
12 comments so far | Post a comment now
Can Can (Mom Most Traveled) September 8, 2009, 5:50 PM

Gross. I wouldn’t buy that brand if I had a teenage daughter, just because of this ad.

Lily Lily September 8, 2009, 5:54 PM

I do find it interesting they picked a 23 year old who looks like a teen. We can’t do much since she truly is an adult.

Janette September 8, 2009, 6:01 PM

That is so dumb. Oh, and completely subjective. To me she could easily pass as 20.

Dana September 8, 2009, 6:15 PM

I think it takes a pretty ridiculous leap of faith to suppose they went out of their way to pick a girl who ‘looks like she’s 16’. What would anyone gain by that?

They probably liked the photos (as do I).

JD In Van September 8, 2009, 6:17 PM

I think those of you getting all upset about it and posting it all over the internet are doing American Apparel’s advertising for them. EXACTLY the sort of advertising they want.

Making something Taboo is the best way to sell to Teens.

Ali September 8, 2009, 6:32 PM

First of all, the pictures look very cheaply made- tacky, like it was done in some creepy guy’s living room. Besides that, the near nudity wouldn’t be nearly as suggestive if the girl wasn’t giving the camera the heavy-lidded look of a wannabe porn star. Granted, making something taboo definitely increases its appeal to teens, but the fact that this ad looks completely trashy would be a deterrent.

Blanca Stella Mejia September 8, 2009, 6:53 PM

Yes it goes a bit too far if she is under 16…it get’s attention..but negative attention backlashes in the end.
Kids don’t need to grow up so fast.

spf September 8, 2009, 9:59 PM

Ali- american apparel pictures always look like that. they do it on purpose

Mom most traveled- Im not sure if you know this but all of American Apparel’s clothes are made in America. So you can either have your child wearing their clothes (even though the ads may be like this) or you could, you know, have your child wearing clothes made by another kid in a sweatshop. . either way

birdsfly September 9, 2009, 5:10 AM

So this model should be banned from ever appearing in a risque photo because she looks young and it might offend someone? It’s the nature of modeling, if you look old you’re done.

Nope September 9, 2009, 7:27 PM

They’ve done this for years.

Its good to know that the average mother in this country has no idea what is going on in the world around her.

Deana September 13, 2009, 7:07 PM

I know as a mother of a young teenage daughter I myself would not want her to look at this picture and think its cool or the norm to post a picture like this of herself. But I know that I have raised her well enough to know that this is not neccessary. They could have just as easily put a tank under this and it would look just as good. Maybe they see the model as a blank canvas to sell their clothes on and just that. Or maybe thay did try to use sexuality to sell their clothes. Reguardless of the right answer, this is just a small taste of how things are now and maybe someday our children that are raised with some modesty and morals will change the way things have become.

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