Lifestyle marketing knows no bounds: a Snuggie fashion show, the Snuggie Sutra, and now ... the Snuggie sauna! Sort of. 

Vivian Manning-Schaffel: Guess there are more than three ways to use a Snuggie™. The New York blog Gothamist busted out an introduction to "The Snuggie Sauna" yesterday. They revealed this, um, personal warming service courtesy of a press release from Dr. Svetlana Kogen, MD, of Doctors at Trump Place, which read:

What if you could burn 600 calories in 15 minutes ... in a Snuggie? That's what the latest medi-spa treatment is promising, using Far Infrared Ray technology. The "Snuggie Sauna" (official name: Relax Far Infrared Ray Sauna) improves blood circulation, promotes lymphatic drainage and cellular renewal, increases metabolism, burns calories without lactic acid production, promotes better sleep and detoxifies the body from heavy metals, including mercury and cadmium -- all in 15 to 20 minutes.

For a mere $50, you too can make like a baked potato by wrapping yourself in some plugged-in deviation of thermal aluminum foil! Let the fat sweats begin! Will you emerge looking like a sweaty glow stick? I don't know. But fear not, Gothamist revealed that this contraption isn't an officially branded Snuggie™, but a Snuggie-esque cocoon that "plays on the hands-free idea." Geez.

Is there no end to Snuggie mayhem? Let's jump the Snuggie shark, already. I'll drive. I know I'da loved me a Birthing Snuggie that gave me the freedom to squeeze the circulation out of my hubby's hands each time I ventured into a cold labor and delivery room.

What's your million dollar Snuggie notion?

Vivian Manning-Schaffel has written for Babble, Parenting, The Advocate, The New York Post, Business Week and a variety of other publications and lives and works in the heart of breeder Brooklyn with her husband and two kids. She authors two pop culture blogs: The Mad Mom and A Hag Supreme, and is on the web at vivianmanningschaffel.com.