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Violent Billboard Is Killing Me

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Should my kid be subjected to images of random violence on her way to school?


Momlogic's Momstrosity
: When it comes to shielding my kid from the ugliness of the adult world, I've resigned myself to the fact that billboards using sex to sell everything from shoes to toasters riddle my town. But as a relatively new mom, I object to the sign pollution that employs blood and gore to sell its wares.

Driving my 3-year-old to school, a giant advert for the new season of the Showtime series "Dexter" (forensics analyst by day, serial killer by night) loomed in the distance. I realize the intent of the ad is supposed to be ambiguous. Is it blood or juice dripping over Dad and baby? But my kid wasn't confused.

Kid: Why is that man covered in blood?

Mom: It's not blood. It's juice from the baby's sippy cup.

Kid: No, mom, it's blood. Why is he covered with blood?!

The whole exchange gave me the creeps. I'd much rather explain why semi-naked models are draped over a pedestal sink in a home improvement ad than try to explain murder. My kid, at least for now, only watches family-friendly television. Why should she be subjected to the frightening world of TV drama on her way to school?

next: Implanted with the Wrong Embryos
25 comments so far | Post a comment now
Maya October 8, 2009, 5:20 PM

I hate this add. it is disturbing. I have it in front of my bedroom and I hate it, it is awful. And the people that say that it is not true that a 3-years old can make such statement….. WRONG, my 3 years old also ask me (today) Mami, why is the baby was covered in blood. When I say, “it is juice” he said: “How do you know, blood is red like that”…. 3 years old are just discovering that the body can be hurt and “break”, it impressed them…That’s why I am here writting,….

Maya October 8, 2009, 5:23 PM

for K…
yes, i feel more comfortable explaining sexual imaginery that violence…what a question???
Naked bodies are just naked bodies for young children…

Dolly September 24, 2010, 1:33 AM

I’m a little surprised by all the harsh comments. I’m a mom as well and not this, but the more recent ad made me a little uncomfortable. I drive by it every day with my toddler. The one with a big puddle of what is easily understood to be blood. My tot has not noticed but it always makes me cringe because I know that image would have been too much for me to see at say 4 or 5 years old. I’m sure I didn’t have a thick enough skin to see such things at that age. I think billboards should be appropriate for children only because it’s a free country and a parent should be free to choose what their kids are exposed to. That’s very difficult if there are adult, or R rated billboards in your city.

Dolly September 24, 2010, 1:50 AM

Oh, and yes, I agree agree with Maya that sexual content is far more appropriate in that sex is an act of love and under the right circumstances can be a great thing. The idea of that amount of blood amounts to a bigger owwie than we hope our kids are ever exposed to. Unless of course they are doctors, in which instance there would be some cotton and gauze around to avoid the spill. Again, the billboard that I think is gross is different from the one shown. ;)

british nationality  February 11, 2011, 2:36 AM

Very well written article. It will be useful to anyone who employess it, as well as me. Keep doing what you are doing - looking forward to more posts.

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