For 33 bucks and a dream, your kid can sleep with Cullen each night.
Vivian Manning-Schaffel: For the low, low price of $33.00, how'd you like to encourage your tween daughter's blossoming urges with her very own, life-size replica of Edward Cullen (played by the bedroom-eyeballed, broody Robert Pattinson)?
Oh. My. Guh.
With the "New Moon" premiere on the horizon, Twilight fans are gearing up in full force -- and so are the brands looking to cash in. Included in this maelstrom is Nordstrom's BP (Brass Plum), an umbrella that encompasses many fashion brands that teen girls favor like Miss Sixty, the parent brand, BP Apparel, and now, New Moon for BP.
Featured among a myriad of Bella-esque looks like jeans, T-shirts, and nouveau grunge plaid button-downs is a dreamy cardboard cutout of Edward that your tween can practice making out with in the *gulp* twilight hours. The clincher? The product promo line: "Life-sized color cutout of broody Edward Cullen can be with you for eternity." Sheesh.
I totally get the full-force push behind this money-maker. And the Nordstrom BP New Moon mini-site is chock-full of value-added content for fans, such as exclusive interviews with cast members and a ticket giveaway to the premiere. Say what you will, but cashing in on tween lust is plain ol' good business.
No matter what age she is, many a female dreams of finding a person whose passion will burn for her through all eternity. And girls of a certain age are prone to a preoccupation with locating said paramour, even if it is, for the time being, merely on celluloid. But does it help her to blow a couple of weeks' allowance on a huge piece of foam-core board, even if it holds the image of her beloved?
What say you tween girl mommas? Is it healthier to support them in giving in to their girly fantasies and fork over the big bucks, or encourage them to save their sheckles and get real?
|Vivian Manning-Schaffel has written for Babble, Parenting, The Advocate, The New York Post, Business Week and a variety of other publications and lives and works in the heart of breeder Brooklyn with her husband and two kids. She authors two pop culture blogs: The Mad Mom and A Hag Supreme, and is on the web at vivianmanningschaffel.com.|