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Ralph Lauren's Photoshop Retouch Disaster

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Reason number #3843 on the list of why our daughters struggle with body image.


ralph-lauren.jpg


At first, the Ralph Lauren photo advertising their Blue Label line of jeans appeared on a website called Photoshop Disasters. And rightfully so. The body of 23-year-old French-Swedish model Filippa Hamilton depicted in the photo doesn't occur in nature. The proportions are more similar to a freakish Barbie doll than a human. To get Hamilton's "uber-skeletal look," the image was probably modified using a Photoshop function called the "Liquify Tool," or more accurately, the "Anorexic Tool."

Model Filippa Hamilton

Then the blog Boing Boing took up the cause and posted a criticism of the image with the caption, "Dude, her head's bigger than her pelvis!" It sure looks that way, especially when you take a gander of another shot of Hamilton in tank-top, suspenders, and normal-sized head.

The skinny on the situation is this: Ralph Lauren's lawyers demanded that Boing Boing take the image down. Boing Boing refused, citing that the post fell under the definition of fair use: "for purposes such as criticism, comment, news reporting."

Momlogic contacted Ralph Lauren's reps for comment. Here's what they had to say:

"For over 42 years, we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately."

Do you think Ralph Lauren is just sorry they got caught for publishing this photo manipulation mess, or was it just an honest mistake?


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