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PiscesX-Rated 'Ho White' and 7 Dwarves Beer Ad Reportedly Riles Disney
Loveable Disney dwarves, like Sleepy, Happy and Doc, were replaced with Filthy, Smarmy and Randy to portray different types of drinkers.
Campaign creators The Foundry claimed the idea was to convince Australian drinkers that the fruit-flavoured beer was "anything but sweet".
But the ad has come to the attention of the entertainment giant which licenses Snow White, according to Australia's Daily Telegraph.
The Foundry says it has had "a little bit of contact" with Disney over the issue, the paper said.
The campaign's official website, anythingbutsweet.com, could not be accessed.
The Foundry's site had featured pictures of Ho White but links to the campaign appeared to have been disabled.
Australia's Food Week website speculated that this may be due to a copyright infringement.
Disney was not immediately available for comment.
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I do not see any humor in it at all. Disney is family oriented. This ad is not. Disney should sue.
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what a crappy ad. lord what will they think of next ? I realize the “advertising” part was not intentional,but it does cross the line with disney. and that it is a infringement thing but, come on snow white ? what will the kids think ? too much drama for it to even sell.oviously it wouldn’t sell in the U.S. so take it from the U.S. and follow suit.