Does it offend you?

A Danish public service announcement about violence against women called "Hit the Bitch" is creating major controversy.
The "Hit the Bitch" website allows visitors to use the computer's mouse to move a hand so that it hits a female model in the face over and over and over.
Each hit is rated. It starts at "100% pussy" and ends at "100% gangsta." Then the woman, who's heavily bruised by now, falls down, and the phrase "100% idiot" appears on the screen.
This isn't a game we'd want our teen boys playing, that's for sure.
How do YOU feel about this PSA? Brilliant marketing plan or beyond insensitive?
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