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Minx Hijinx

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My Minx, a hot new web game that lampoons celeb culture, is hot, hot, hot among young girls. And is royally pissing off parents, to boot.

My Minx

Created by a company called Blighty Arts and marketed to tweens as "Barbie Meets Chanel," My Minx operates under the guise of a fashion game, where players create avatars and are judged on their innate sense of style. Sounds innocent, right? But it's the slutty lingerie these avatars wear and the racially-charged infusion of Hollywood stereotypes that are sending parents reeling.

According to the Daily Mail, the game's virtual town, Style City, features "girls called Pax and Maddox and a boy named Zahara after Angelina Jolie's children. The virtual youngsters have the same nationalities as Jolie's with Maddox, 3, said to be Cambodian and a fan of eating cockroaches. Similarly up for grabs are Vietnamese noodle-lover Pax, 5, and Ethiopian lad Zahara, 4, whose favourite food is said to be guinea pig. The adoption centre also boasts a David Banda, 4, and Mercy, 5, of Malawi, clearly modelled on Madonna's adopted children, and a Mongolian girl called Jamiyan -- based on actor Ewan McGregor's Mongolian 4-year-old daughter -- who is said to enjoy eating rats. In even worse taste, gamers can adopt children from earthquake-ravaged Haiti."

Um ... EW. But wait. It gets better.

"Once they have paid the adoption fees, players style their new children in over-the-top designer gear and can then try to sell image rights for them to celebrity magazines. They are challenged to outdo rival minxes by amassing ever more adoptive children to 'make their family more fashionable'."

Players also drink their faces off and go clubbing to hook up with men. And for those that get laid, the game supplies virtual condoms and morning-after pills.

So ... most of this behavior is obviously inspired by tabloid fodder, and there's certainly abundant humor in sending up this brand of celeb culture.

But shouldn't the game be password-protected for older kids or adults, say, 16 and up?

What do you guys think?



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4 comments so far | Post a comment now
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MarcomMom January 28, 2010, 8:40 AM

How disgusting!

arisma January 28, 2010, 8:41 AM

My daughter is 10. If I ever caught her playing this game there would be a big discussion and a break from the internet in her future.

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