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PiscesAd Nauseum: Sexist Super Bowl Ads
Elizabeth Kuster, author of "Exorcising Your Ex," sounds off about the Super Bowl's most offensive commercials.
Dear Super Bowl ad men:
Did I inadvertently do something to piss you off last year, or have you just been watching too much Mad Men -- and forgetting that it's set in the 1960s? I ask because so many of your TV spots -- ads which are supposed to be your best creative effort, and which are meant to reflect current cultural attitudes -- had a distinct women-are-only-good-for-one-thing-and-it-ain't-talking vibe, which totally bummed me out because I thought we were past that.
Sheesh.
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- 29 Comments
its funny that the rest of the world found everyone of these commercials funny. mission accomplished. your words will not effect the writers of these commercials at all. what do you think you are accomplishing by calling them out lol????
How about you just accept that these commercials are geared towards the prime demographic of the people watching the superbowl which is 20+ year old men and stop caring so much about a bunch of silly advertisements.
Are you suggesting that, before the Super Bowl started, someone mistakenly believed that the vast majority of Super Bowl viewers were MEN, and that then made the misguided decision to spend $2.8M to gear all of the advertising to MEN? Surely this can’t be!!!
We need to stop this before ads exclusively targeting female consumers dominate the Lifetime Movie Network!
Stfu you moron. You just post things like this because you can’t get none.
Somebody must be uggos…
Get over yourself, seriously. These commercials are what they are: Commercials. I’m sorry that you cant take a joke, I truly am.
Again, get over yourself.
I thought the chicken commercials for Dennys were racist, because all the chickens were white. Especially when there was a white chicken as President instead of a Brown chicken- HELLO, OBAMA!
I can make stupid points too. I just don’t have a video.
wahhhhhhh
Bahaha, i thought the Megan Fox and Bud Light ads were hilarious.
I happen to be a 20-year-old female, and I didn’t find any of the ads offensive - stupid, maybe, but offensive, no.
And since when are Superbowl ads supposed to represent “current cultural attitudes?” I always thought they were supposed to represent men partying, watching TV, and drinking lots of beer. *shrug* But maybe that’s just me…
It’s really not that serious. You had to be looking for something to complain about….
As a woman, I don’t find these ads offensive. Lets face the facts: mostly men watch the super bowl. I am completely outnumbered at any football event by guys, it’s just a fact of life. So to be outraged by companies successfully advertising to a, I’ll admit, childish demographic isn’t sexist. It’s smart.
I thought the ads were fabulous and totally rocked! The 1/2 time show was lame, but I had time to shave my legs. We have been watching sex sell for many moons. This time, the women were on the receiving end. Men got to say what they felt like saying. I quite enjoyed hearing what they had to say.
The game was awesome, by the way.
Puhleeze. Get a grip, chick. You do realize this is a football game, right? You’re banned from watching from now on. You can, however, fetch me a beer. Clothing optional.
I agree with every comment ahead of me. It’s a sport geared towards MEN so obviously they’re going to have commercials geared towards MEN.
On a side note, I do find it rather amusing that there are so many MEN complaining on MOMlogic (geared towards WOMEN) about this. It seems a little hypocritical to me, just saying ;)
I thought the Megan Fox ad was funny. I was disappointed in Danica Patrick. She definitely undermined her own image with the Go-Daddy ads. While I found a number of the ads that featured females eye-rollingly reminiscent of times gone by, my husband was actively pissed. To the boys posting here, he’s a 2nd degree black belt in Tae Kwon Do, so we’re not talking girly-man here.
I couldn’t agree with you more,
you go girl
The commercials aren’t so bad if you mute the TV and leave the room. (o; However, doing that makes you realize just how much of the super bowl is commercial time and not actually game time. Plan B is always to quickly switch channels and hope you switch back right in time for the action again.
Maybe the THIRD time will be the charm. I must be striking a nerve because the last two posts I’ve attempted haven’t appeared. The Super Bowl commercials weren’t any more sexist than the sitcoms that grace network TV each night - you know, where the MAN is made to look like a simple-minded buffoon with nothing on the mind but beer, breasts, and bodily functions. The difference between men and women like the author of this piece is that men can take a joke and laugh at themselves. Perhaps the author should try, or at least, unclench a bit.
i lov sex plz dont Filter
Well, looks like someone is over-analyzing FOOTBALL game advertisements…
These ads were intended to move units and provide a cheap laugh. Yeah, maybe Godaddy went a little too far, but thats their marketing campaign (in case you’ve been under a rock for the past few years, fyi)but there’s no hidden sexism in almost any of these advertisements. There’s no “New World Order” that’s slowly creeping back into American culture. It’s big companies advertising to beefed up sports fans.