A controversial awareness campaign has school officials upset.
Chances are your kid spends plenty time on Facebook and not nearly enough supporting breast cancer.
That's not the case at Santa Clara Middle School in California where middle school students (including boys!) have been sporting breast cancer awareness bracelets, trading and collecting them -- up until school officials banned them from school grounds.
Why? The plastic wristbands bear slogans, such as "I Love Boobies" and "Keep a Breast." Santa Clara school board member Andrew Ratermann defended the school's stance by telling ABC News that the purpose of the wristband is to simply get people riled up.
"We would be fully supportive of the concept of wanting to do something about breast cancer. But, I think the makers of the bracelets chose intentionally to start a controversy because of the words they used."
But kids and parents see things differently since a portion of the bracelet sales support breast cancer charities. According to parents the wristbands allow kids to honor those who have died from cancer and also raise awareness about a serious disease in a non-scary, relatable way. Karen Garaci, the mother of a 13-year-old daughter at the school, told ABC News:
"I completely support it. I don't want my daughter to die of breast cancer. I thought it was a fun message and I thought it would get the awareness out in an easy way. Instead of saying, 'Look, breast cancer's going to kill you. Do your exams.' Here, I love boobies. Let's save them and make it approachable for her age group."
Her daughter, 13 year-old Sarah Garaci does not want to take hers off.
"One of my other teachers, I asked her, 'What do you think of the bracelet?' She told me it was demeaning and offensive, and people were making fun of breast cancer," says Sarah.
"I'm still going to wear the bracelet. It actually has a good cause to it. It has a good meaning."
Tell us: Do you think it's OK to make breast cancer awareness a hip topic to appeal to kids?