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David Beckham Inspires Diaper Ad

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Diapers get dirty?

A maker of nighttime pull-ups in South Korea has taken some of their advertising cues from Armani. Good-Nites' new ad mirrors the same pose and rope used when David Beckham shilled for the designer wearing nothing but his underwear and a scowl.

Is it just us, or is a toddler all oiled up with a come-hither stare a tad creepy?

David Beckham

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8 comments so far | Post a comment now
Rachelle February 1, 2010, 3:17 PM

This is horrible! Another step in sexualizing children, as if they aren’t already exposed to sex everywhere they go. This is basically child pornography if you ask me. Their using the “sexuality” (at that age I can’t even fathom what child would have it) of a child to sell a product. What’s worse is, it’s a baby product!! What 1 or 2 year old sits around watching tv, and thinks ‘I really want those diapers so the other babies think I’m cool’?

RamyS February 1, 2010, 6:57 PM

Couldn’t agree more, Rachelle.

Moon February 1, 2010, 10:34 PM

Totally agree Rachelle! They are really pathetic of they think that’s funny coz it’s not!!!

MomD February 2, 2010, 6:00 AM

I agree Rachelle. This is so disturbing. I could see if her were innocently playing with the rope the way a kid would but this is too much.

I think the person who came up with the concept should be put on a list and hunted down in their neighborhood. I mean, how uncomfortable do you have to be on set before you say, “You’re going a little too far!”

Kimberly Grustas February 2, 2010, 7:07 AM

All I have to say is “Really……?”
In very poor taste Good Nites’.

Suzanne February 2, 2010, 10:20 AM

This is not right. I don’t know how many people even get the concept, in fact I don’t know if the designer even knows what he is trying to say. Terrible marketing.

meredith lessard February 2, 2010, 6:49 PM

You know what people have got to STOP with everything being sexist and’s just an Ad nothing more the child is in a diaper,clean well fed and seems fine,Iam looking at the Ad with a LITTLE BOY in it,a child people!! Iam not looking at it in a sexual manner ATALL.Now the way Iam looking at David Beckham well that’s another story.

tabletki na pryszcze April 3, 2011, 7:30 AM

It is good too read your website again buddy, i see some interesting updates here…

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