Victoria's Secret has launched their latest campaign: "Love Your Body." Ha! So funny. Of course you'd love your body if you looked like one of their models. But most of us don't.
Momlogic's Talitha: It's frustrating, but every time I see a Victoria's Secret commercial, I just cringe. The models are just beyond perfect with their tanned, ripped abs, perfectly round boobs, long limbs and flowing hair. It's enough to make a "normal" mom feel pretty bad about herself. At least, I do.
V.S.'s new "Love Your Body" campaign is promoting three new lines of bras and panties. But instead of choosing "real" figures, they've yet again picked several young girls to star in the campaign. (Only one is a mom: Allesandra Ambrosio, who has a 1-year-old daughter.) What's interesting is that it's not that I wouldn't necessarily buy the line, but that their slogan makes me feel the complete opposite of what it says. It also gives me anxiety: I worry that my daughter will have to look at images like these when she grows up, and, like many girls, will feel "less than."
I realize that they're selling lingerie, but if they really want to attract female buyers, V. S. should consider featuring some women we can all relate to. At the very least, their campaign could feature models "as is," without all the padding they admit that they use -- and without the fake tans and hair extensions. The campaign could say, "Look, these models aren't perfect, either. There's no such thing."
I'm no overweight, out-of-shape mama. I've lost all of my forty pounds of baby weight, I work out daily and I am healthy. And yet ... yuck. The "Love Your Body" campaign makes me feel bad for myself -- and for my daughter.