Nickelodeon will give First Lady Michelle Obama their Big Help Award in a special presentation during the 23rd Annual Kids' Choice Awards.
The award honors Mrs. Obama for her recently launched Let's Move! initiative to combat childhood obesity. Nick says that the First Lady's leadership in championing a healthy generation of kids and families has had a significant impact on the nation and has inspired kids to take action.
"First Lady Michelle Obama has taken on one of this generation's most pressing concerns: the health and wellness of our nation's children," says Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon/MTVN Kids and Family Group. "Her willingness to work hard [and] influence others and her dedication to improving the nation is inspiring, and we are proud to honor her for her commitment to empowering kids and families to address one of the most important issues of today."
Nickelodeon has pledged many resources to the Let's Move campaign, including kid- and family-targeted public service announcements (PSAs) and special programming on its channels and websites.