"Augustus Gloop! Augustus Gloop! The great big greedy nincompoop!" Everyone knows those immortal lines, uttered by a chorus of judgmental Oompa-Loompas. Sadly, we think those Oompa-Loompas would be underwhelmed by real-life Willy Wonka chocolate bars.
But the company is trying to remedy that with a new line called Wonka Exceptionals, which will launch with --what else?-- a golden ticket contest. The lucky winner does not win a tour of the Wonka chocolate factory and a chance to float down a river of chocolate. But the winner will be awarded a trip around the world, which sounds pretty good too.
There are five chances (just like the book!) to win the trip; you are allowed to take three guests, and receive $12,500 to purchase chocolate from around the globe. There's also a maximum of 4 consecutive destinations (so you can't visit every country in Europe and Asia).
The new Exceptional collection includes a Scrumdiddlyumptious bar with toffee, peanuts and cookie pieces; a Chocolate Waterfall bar, which is white chocolate swirled in milk chocolate; and a Domed Dark chocolate bar studded with milk chocolate drops. Fruit jellies are also being unveiled, with flavors like grapefruit and goji berry.
These confections ain't priced for Charlie Bucket, however: a single bar going for $2.39, and $4.29 for a bag of minis.
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