twitter facebook stumble upon rss

Fast-Food Signs Make Kids Speedy

sign up for the momlogic newsletter Tweet This

Dr. Wendy Walsh: We all know that fast-food restaurants like McDonald's, Wendy's and KFC don't exactly serve meals that are optimal for our kids' health. But new research shows that even if people don't consume the fast food, the sight of fast-food signs can change their behavior! 

In three separate Canadian studies, the very sight of fast-food logos made people speed up and make hasty decisions. In one study from the University of Toronto, a glance at a flashcard showing the McDonald's logo made people read faster.

fast food signs

The theory behind these findings is this: When people are even momentarily exposed to images related to fast food -- such as corporate logos -- it reminds their brain that they need to save time and hurry up, so they act on that urge. One study asked participants to think about fast-food logos, and it changed the way they shopped -- causing them to forgo traditional products and opt for timesaving items like four-slice toasters and 2-in-1 shampoos.

Obviously, some of our slowpoke kids who prefer to dawdle could use images that make them more efficient. However, the researchers caution that being hasty can affect the quality of the activity; for instance, people who read fast may not be comprehending better or having the same level of emotional experience as those who take time with a book. And if you couple this fast-food effect with exposure to technology (with its instantaneous world of e-mail, texts and Twitter), it seems that adolescents would be better off learning how to slow down and process fully to make calculated decisions. In one study, people exposed to fast-food logos made an error with money, opting to accept a low payment quickly rather than waiting for a higher payment one week later.

So, my mother was right: "Patience is a virtue." And when I next look to purchase a family home, I'll survey the neighborhood for fast-food signs even if I never feed the stuff to my kids.



next: Nike Airs Controversial Father/Son Tiger Ad
23 comments so far | Post a comment now
same day payday loans December 25, 2010, 6:26 PM

Hello, Today in the new directory of blogs. I don’t know how your site came up, need to have been a typo. Your website looks good, have a very nice day.

fast cash advance December 25, 2010, 7:30 PM

Thanks a great deal on your downright post.this can be a words that sustains me on track straight during my day. I have been searching around because of this site after being known them coming from a colleague and was thrilled once i was able to locate it after searching for long time. Being a demanding blogger, i’m hopeful to remarked further ones taking initivative and triggering town. True wanted to comment to exhibit my appreciation for ones website as it is very intelligent to try and do, plus some writers do not accumulate acknowledgment they deserve. My business is definite i’ll return to their office and will send a number of my buddies.

vacation rentals honolulu January 8, 2011, 12:50 PM

RE: the snob factor were in the same camp as Steve: The REAL Napa Valley is farmers, field workers, and hard working winery folks we wouldnt call any of them snobs (well, maybe when theyre ribbing each other about one anothers wines, but thats different …


Back to top >>
advertisement