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Nike Airs Controversial Father/Son Tiger Ad

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Nike has launched a new ad called "Earl and Tiger," featuring the beleaguered golfer and the voice of his late father and mentor, Earl Woods.

The black-and-white ad, running on the eve of Tiger's return to the Masters, features a shot of Tiger. He does not speak, but Earl's voice plays over the video, saying, "I want to find out what your thinking was; I want to find out what your feelings are. Did you learn anything?"

Along with the ad, Nike has released the following statement: "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game, using the powerful words of his father."


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2 comments so far | Post a comment now
trina April 8, 2010, 5:32 AM

like his father would say that about hs situation, he was a cheat too!

Black Iris April 8, 2010, 1:43 PM

I think Woods and Nike just have to accept that he is not good for ads anymore. He can still be a great player, but people aren’t going to see ads with him in them and want to buy products.


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