One percent of all Bugaboo revenue goes to the Global Fund. When asked why she'd collaborated on the special photo shoot for the (BUGABOO) RED campaign (for no pay!), Natalia stated, "I was keen to work with Bugaboo, as they feel passionately about helping mothers and babies around the world ... and this is a powerful message to tell on Mother's Day."
Natalia's glamorous life is a far cry from her poor upbringing in Russia. In a recent interview, she revealed that, at age 11, she started working in her family's grocery store to help support her family and mentally disabled sister. Natalia sees her rough childhood as motivation to do good in the world.