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7 Marketing Mishaps Aimed at Children

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Who were the marketing geniuses behind these crummy kid ideas?!

7 Marketing Mishaps Aimed at Children

Blow

Blow, an energy drink packaged to look like cocaine and promising "pure uncut energy," was criticized by the FDA for glorifying drug use.

Marketing Mishaps

Hershey's Ice Breaker breath mint packs were pulled from shelves because consumer advocates said they look too much like packets of street cocaine.

Spark

Spark, a sports drink for ages 4-11, sparked anger from parents and pediatricians. The drink, marketed to help a child "develop fully as a high-performance athlete" has as much caffeine as an 8 oz. cup of coffee.

Robby Bubble

When Robby Bubble (a kids' fruit drink in champagne-shaped bottles) hit shelves, members of MADD were, well, mad. With the slogan "Celebrate like the grown-ups," it's easy to understand why.

Japanese "Beer" for Kids

In Japan, Sangaria started their line of fake alcoholic drinks for kids - and they've been successful enough to offer it in bottles, cans, and even six-packs.

Crayon Inspired Cigarettes

In Canada, when candy- and fruit-flavored cigarillos were sold in colorful packages closely resembling a pack of crayons, the Prime Minister was pissed.

Cocaine Energy Drink

A drink called Cocaine Energy Drink had everyone alarmed when it hit the stores. The drink contains three and a half times the caffeine of a Red Bull. It was eventually pulled from the shelves but has reappeared with a new name: No Name.


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9 comments so far | Post a comment now
Danielle May 13, 2010, 5:39 PM

STUPID IDEA. WHY WOULD WE ALLOW SUCH RUBBISH?!?!?!?!

Tiffany May 14, 2010, 5:40 PM

Tried that cocaine energy drink once.
It’s this diluted red color that burns your mouth and all the way down into your stomach…

It’ll make you go apeshit, but it’s so disgusting.

minoin May 14, 2010, 6:10 PM

Aimed at children? No more than flavoured condoms are aimed at children.

Anonymous May 14, 2010, 7:46 PM

Only three of these are aimed at children.

Fay May 14, 2010, 8:00 PM

Amazing. I did not think our prime minister had the gumption to get pissed at anything!

tessa May 18, 2010, 12:24 PM

what a misleading article. the majority of these products weren’t aimed at kids, they are just products over protective parents get in a huff about.

what about those energy drinks (the cocaine and blow ones) looked like they were geared towards kids? nothing, because the target market is obviously 18-30.

Anonymous May 18, 2010, 5:30 PM

Teenagers are kids and energy drinks and gum are definitely aimed at teenagers

alex May 26, 2010, 11:18 PM

its not that big of a deal…. kids cant even read so why would it matter to them..

Local SEO Ontario March 12, 2011, 1:26 PM

i like this idea, we all use it


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