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Mom Who ROCKS: Designer Tarina Tarantino

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Mom Rocks


Tarina Tarantinois a jewelry and makeup maven who embodies what it means to be a mom who rocks. With two daughters in the house (Chloe, 8, andOlivia, 6), Tarina manages to both run afashion and beauty empireandraise girls who understand the importance of individuality and girl power!

Tarina Tarantino

momlogic: What's your secret to balancing work and family time?

Tarino Tarantino:You just have to throw it all together and make it work. Trying to compartmentalize has never worked for me. Our business is a family business; Alfonso and I work together, so it's impossible to completely separate our home and work life.We also like the girls to be included in what is happening around the Sparkle Factory. They come to work with us whenever they have a day off from school.

ml: What do your girls think about your jewelry? They must love the sparkles!

TT: They do, but they seem to gravitate towards different things. While Olivia loves all things girlie and Barbie, Chloe likes the skulls and edgier pieces.

ml: To you, what does it mean to be a mom who ROCKS?

TT: It means not losing your identity or style because you become a mom. Once you "let yourself go," it's hard to "get yourself back" -- so don't do it!

Tarina Tarantino accessory

ml: What advice would you give to other moms who want to follow in your mompreneur footsteps?

TT: We always joke that our business is our "firstborn." It came along before the girls, so they have grown up in it. If you are already a parent and thinking of starting a business, you need to know that even in the best circumstance there is always sacrifice.

ml: What has being a mom taught you about yourself as a woman?

TT: That I am able to handle much more than I would have ever thought. We moms are really professional jugglers. Some days I have so many plates in the air, and myjob is to make sure that none of them break!

ml: How do you try to become a better mother every day?

TT: By turning off my BlackBerry and laptop and putting them away -- especially on the weekends. My girls hate my work-related gadgets.

ml: What spring jewelry and makeup trends are you excited about?

TT: There are two looks that I am loving right now. One is a very strong lip (like our Candy Jar Lip Sheen) and a clean eye except for a strong black liner on the top -- with lots of mascara.Another is a very light shiny lip and a golden, smoky eye with micro-sparkle. An easy way to get this look is to layer our Sparklicity Pure sparkle pigment over our Magic Hour Cream Shadow in Golden Shadow. I created the cream shadow because it's a great product for busy girls and busy moms who don't have time to touch up all day. It stays put from morning to night.

Tarina Tarantino accessory

ml: So many of your products incorporate iconic kid characters. Is that your kids' influence?

TT: No, actually. Both Hello Kitty and Barbie came along before either of them were old enough to know what they were. I don't look at either as just "kid" icons, as most of us have grown up with these characters -- and "grow up" doesn't always mean "outgrow." Just because we are over the age of 10, we can still have fun. I think my collaborationsremind women to have fun no matter what your age.

ml: You have such a fierce sense of style! Has it rubbed off on your girls?

TT: Wow, thank you! More on the smaller one, Olivia. She rarely leaves thehouse without being fully accessorized. Chloe likes it all, but is alsohappy in jeans and a T-shirt. I never impress fashion on my girls, I justinclude them and let them choose what they like. They are so different, andI love that.

ml: What do you try to teach your girls about being an individual and havingstrong self-esteem?

TT: Every single day there is a moment to learn, and Alfonso and I do our best to teach them about things that are really important, like being a good person. Children should be encouraged to work hard toward a goal and should only win the prize if they do a great job. When they grow up and get jobs, they need to know that they will not be rewarded for mediocre work.

Life is a competition, and if you want to win, you have to work exceptionally hard and earn it. I constantly encourage them to be unique and not to follow what "everyone" is doing just because they want to be cool. I always tell them it's cooler to be an individual and to think independently.


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